Marketing

Opinions expressed by Entrepreneur contributors are their own. We hear the word "local" a lot these days, like local farms, local services or local support. But when it comes to your small business, especially one that is trying to grow online or compete with national chains, localization is no longer just a nice-to-have. It's now

Author and marketing strategist Kathleen Schaub discusses how and why we need to rewire marketing teams. The post How to lead marketing in the great big messy real world appeared first on MarTech...

Rigorous study shows marketing turnover has a high cost and lasting impact; demonstrates the importance of continuously investing in the marketing team When a marketing team turns over a team member, two things happen: 1) the value of the brand falls; and 2) customers hear more negative news about the company. These adverse effects are

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This Marketing Briefing covers the latest in marketing for Digiday+ members and is distributed over email every Tuesday at 10 a.m. ET. More from the series → If the last five years have taught us anything, it’s that chaos may be tough, trying and certainly worrisome — but it’s ultimately manageable. That’s the general sentiment

GenAI success depends on strategic use, smart investments and strong governance—not just experimentation. The post How to choose the right marketing AI tools for real business impact appeared first on MarTech...

One of the things we look forward to on MarTech Day every year is the introduction of the latest martech landscape graphic and the headcount of tools in the market. For the record, this year’s landscape counts 15,384 tools. But if you heard Scott Brinker, the editor of Chiefmartec.com, at the Spring 2025 MarTech Conference

The whole world is changing. B2B marketing, not so much. Here’s a swift kick in the pants to get us going. The post B2B marketing can’t hide from change forever appeared first on MarTech...