This Is the Marketing Strategy Every Small Business Can Afford
Opinions expressed by Entrepreneur contributors are their own. We hear the word "local" a lot these days, like local farms, local services or local support. But when it comes to your small business, especially one that is trying to grow online or compete with national chains, localization is no longer just a nice-to-have. It's now
How to lead marketing in the great big messy real world
Author and marketing strategist Kathleen Schaub discusses how and why we need to rewire marketing teams. The post How to lead marketing in the great big messy real world appeared first on MarTech...
Reduce marketing employee turnover to improve performance [academic study]
Rigorous study shows marketing turnover has a high cost and lasting impact; demonstrates the importance of continuously investing in the marketing team When a marketing team turns over a team member, two things happen: 1) the value of the brand falls; and 2) customers hear more negative news about the company. These adverse effects are
Marketing Faces Its Future
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Marketing Briefing: ‘Expecting chaos’: With tariff uncertainty a new constant, marketers use Covid replanning muscle
This Marketing Briefing covers the latest in marketing for Digiday+ members and is distributed over email every Tuesday at 10 a.m. ET. More from the series → If the last five years have taught us anything, it’s that chaos may be tough, trying and certainly worrisome — but it’s ultimately manageable. That’s the general sentiment
How to choose the right marketing AI tools for real business impact
GenAI success depends on strategic use, smart investments and strong governance—not just experimentation. The post How to choose the right marketing AI tools for real business impact appeared first on MarTech...
10 insights for marketing and MOps leaders from the State of Martech 2025 report
One of the things we look forward to on MarTech Day every year is the introduction of the latest martech landscape graphic and the headcount of tools in the market. For the record, this year’s landscape counts 15,384 tools. But if you heard Scott Brinker, the editor of Chiefmartec.com, at the Spring 2025 MarTech Conference
B2B marketing can’t hide from change forever
The whole world is changing. B2B marketing, not so much. Here’s a swift kick in the pants to get us going. The post B2B marketing can’t hide from change forever appeared first on MarTech...
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Australian Retirement Funds Hold Over $10B in Gambling Shares, Study Finds
According to a study commissioned by Australia’s Alliance for Gambling Reform and conducted by SustainoMetric, the country’s 20 biggest super funds collectively hold at least AUD 14.8 billion (about $10.3 billion) in listed gambling-related investments. Here’s What the Study Found The study analyzed the funds’ direct equity holdings and responsible-investment policies. It identified investments in
secured
TOSYALI secured 187 million Euro financing from Banco Bilbao Vizcaya Argentaria, S.A. (BBVA) for its first phase of 1.2 GW solar investment
TOSYALI continues to accelerate its energy transition by securing long term international financing for supporting its decarbonization agenda and sustainability investments. The company has signed Export Finance Buyer Credit Agreements worth 187 million euros with BBVA, under Spanish Export Credit Agency Cesce's cover, for Osmaniye and Niğde Projects in its first phase of solar power