Marketing

This Future of Marketing Briefing covers the latest in marketing for Digiday+ members and is distributed over email every Friday at 10 a.m. ET. More from the series → What’s tripping up the holdcos isn’t just economics or technology. It’s semiotics.  Once upon a time that label had a clear assignment: you represented the client

Most marketing ROI reports don’t fail because marketing underperformed. They fail because they answer questions executives aren’t asking. Marketing has no shortage of data. Dashboards overflow with impressions, clicks, engagement rates and conversion metrics. Yet many CMOs, VPs and directors of marketing still face the same uncomfortable question in the boardroom: “How is marketing actually

For those of us happy to cocoon at home with our remote jobs, especially marketers who built digital-first strategies post-pandemic, the return of in-person meetings and relationships that require social skills is as welcome as unasked-for pineapple on a pizza delivery. However, like it or not, personal relationships are becoming more valuable precisely because information

By Digiday Events  •  January 7, 2026  • Digiday, Glossy and Modern Retail have closely tracked the rise of AI in marketing for the better part of a decade. In that time, the technology has moved far beyond chatbots, marketing automation and ad optimization. Today, AI tools are becoming a critical part of marketers’ daily

A Word of Mouth Marketing (WOMM) strategy focuses on leveraging customer experiences to promote a brand or product. It relies on genuine interactions, encouraging satisfied customers to share their positive feedback. This approach builds trust and cultivates engagement through exceptional service. Comprehending how WOMM works and its key components can improve your marketing efforts. But

Martech underperforms when skills lag behind tools. These three roles turn technology investment into real business impact. The post 3 roles every marketing leader needs now appeared first on MarTech...

LUFKIN, TX — Lemon Seed Marketing, a branding and strategy agency focused on the home service industry, has partnered with CertainPath to provide HVAC, plumbing, electrical and roofing contractors with added marketing value and new growth opportunities. The partnership introduces a rebate program designed to help CertainPath members invest in professional marketing and branding while

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