Marketing

Future of Marketing Briefing: YouTube’s creator data play is an on-ramp, not a destination

YouTube is giving brands something they’ve been asking for. The question is whether getting it makes them want something it can’t yet provide. The platform’s...

Your marketing automation isn’t broken, it’s overloaded

As workflows pile up, automation systems become harder to trust, slowing campaigns and creating inconsistent results. The post Your marketing automation isn’t broken, it’s overloaded appeared first on MarTech...

Changing This One Marketing Question Helped Her Build a Business That’s Thrived for Over Three Decades

Julia Huang is the founder and CEO Intertrend Communications, which prides itself on being “the Most Award-Winning Result Driven Asian American Advertising Agency.” The company was launched in 1991, “before ‘multicultural marketing‘ was even considered a serious growth category,” Huang told Entrepreneur. Here she breaks down the launch and growth of her company, and how

The art of doing more with less: The new marketing operations stack

Learn how to transform your MOps function from a support role into a proactive driver of business growth and innovation at the May 6th MarTech Conference. May 1, 2026 • 3 minutes read Table of Contents Table of Contents Marketing operations teams have long carried the weight of the tech stack, keeping systems running and

Future of Marketing Briefing: The word ‘agency’ is costing the ad giants

This Future of Marketing Briefing covers the latest in marketing for Digiday+ members and is distributed over email every Friday at 10 a.m. ET. More from the series → What’s tripping up the holdcos isn’t just economics or technology. It’s semiotics.  Once upon a time that label had a clear assignment: you represented the client

How to demonstrate marketing ROI in a way the C-suite trusts

Most marketing ROI reports don’t fail because marketing underperformed. They fail because they answer questions executives aren’t asking. Marketing has no shortage of data. Dashboards overflow with impressions, clicks, engagement rates and conversion metrics. Yet many CMOs, VPs and directors of marketing still face the same uncomfortable question in the boardroom: “How is marketing actually

Marketing leaders need peers, not playbooks

For those of us happy to cocoon at home with our remote jobs, especially marketers who built digital-first strategies post-pandemic, the return of in-person meetings and relationships that require social skills is as welcome as unasked-for pineapple on a pizza delivery. However, like it or not, personal relationships are becoming more valuable precisely because information

Introducing AI Marketing Strategies: A new event from Digiday, Glossy and Modern Retail

By Digiday Events  •  January 7, 2026  • Digiday, Glossy and Modern Retail have closely tracked the rise of AI in marketing for the better part of a decade. In that time, the technology has moved far beyond chatbots, marketing automation and ad optimization. Today, AI tools are becoming a critical part of marketers’ daily

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Australian Retirement Funds Hold Over $10B in Gambling Shares, Study Finds

According to a study commissioned by Australia’s Alliance for Gambling Reform and conducted by SustainoMetric, the country’s 20 biggest super funds collectively hold at least AUD 14.8 billion (about $10.3 billion) in listed gambling-related investments. Here’s What the Study Found The study analyzed the funds’ direct equity holdings and responsible-investment policies. It identified investments in

TOSYALI secured 187 million Euro financing from Banco Bilbao Vizcaya Argentaria, S.A. (BBVA) for its first phase of 1.2 GW solar investment

TOSYALI continues to accelerate its energy transition by securing long term international financing for supporting its decarbonization agenda and sustainability investments. The company has signed Export Finance Buyer Credit Agreements worth 187 million euros with BBVA, under Spanish Export Credit Agency Cesce's cover, for Osmaniye and Niğde Projects in its first phase of solar power