Marketing

By Digiday Events  •  January 7, 2026  • Digiday, Glossy and Modern Retail have closely tracked the rise of AI in marketing for the better part of a decade. In that time, the technology has moved far beyond chatbots, marketing automation and ad optimization. Today, AI tools are becoming a critical part of marketers’ daily

A Word of Mouth Marketing (WOMM) strategy focuses on leveraging customer experiences to promote a brand or product. It relies on genuine interactions, encouraging satisfied customers to share their positive feedback. This approach builds trust and cultivates engagement through exceptional service. Comprehending how WOMM works and its key components can improve your marketing efforts. But

Martech underperforms when skills lag behind tools. These three roles turn technology investment into real business impact. The post 3 roles every marketing leader needs now appeared first on MarTech...

LUFKIN, TX — Lemon Seed Marketing, a branding and strategy agency focused on the home service industry, has partnered with CertainPath to provide HVAC, plumbing, electrical and roofing contractors with added marketing value and new growth opportunities. The partnership introduces a rebate program designed to help CertainPath members invest in professional marketing and branding while

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2025-12-16T16:33:10.704+02:00 T u e s d a y , 1 6 / 1 2 / 2 0 2 5 | 1 4 : 3 3 G M T by Tareq Sikder Compliance and marketing collaborate using human-led AI, ensuring traceable, rule-based decisions while reducing delays. Watch the full video interview from Finance Magnates London Summit

Every real estate team knows the rhythm of the business. Some days you’re juggling multiple showings, client calls, and new listings. Other days, your calendar feels surprisingly open. Slow days are part of the job, but they don’t have to mean wasted time. In fact, these quieter stretches can be the perfect chance to catch

When planning your marketing campaigns, using fundamental strategy templates can streamline your efforts and boost outcomes. These templates provide structured frameworks to align your initiatives with business goals. By incorporating tools like the Go-to-Market Strategy and Target Audience Template, you can clarify objectives and identify key segments. Comprehending these templates will improve your approach, but