Marketing
Tottenham Hotspur vs Getafe
Tottenham Hotspur will return to London after their pre-season tour of Australia to take on Spanish side Getafe in a friendly at Hotspur Way on Saturday. It has been an eventful pre-season for the North London club following significant changes to a squad that struggled over the past two seasons, while Getafe arrive looking to
Bonang Matheba to receive Basadi in Music Trailblazer Award
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Two-minute drill: Patrick Mahomes’ health, Bijan Robinson’s historic deal, former No. 1 overall pick’s reunion
As the Arizona Cardinals and Carolina Panthers prepare for Thursday's Hall of Fame Game in Canton, Ohio, to officially kick off the 2026 NFL preseason slate, there is a lot to digest around the league. From a three-time Super Bowl champion's health, Baker Mayfield's contract drama and new deals for Bijan Robinson and Zay Flowers
How to market… without a marketing department
Story by Ioanna Lykiardopoulou Ioanna is a writer at SHIFT. She likes the transition from old to modern, and she's all about shifting perspectives. Ioanna is a writer at SHIFT. She likes the transition from old to modern, and she's all about shifting perspectives. How do you set your company apart from other brands? How
Marketing Briefing: With younger consumers questioning brands’ trustworthiness, marketers turn to scenario planning
Last week, M&M’s released a statement that they were retiring their famed spokescandies citing backlash to their push to be more inclusive. Just a...
Marketing Briefing: TikTok is making search a bigger focus, but marketers, agency execs say it’s early days
As some younger consumers are changing behavior and using TikTok as a search engine, marketers and agency execs say that it makes sense for brands to be early movers and find ways to stand out. “With Gen Z preferring TikTok to traditional search engines as their source for information gathering, brands are going to have
AI in marketing: 7 areas where it shines and struggles
AI is changing our world even if we can’t see it. It’s helping us navigate to places faster, get products into our hands and even diagnose diseases. In this article, though, I want to explore the role AI can have in marketing. It may not be as grandiose as helping cure cancer but marketing needs
Marketing Briefing: For this year’s Super Bowl, marketers will seek to ‘stretch investment’ however they can
Even so, marketers and agency execs say that the importance of the Super Bowl remains high as it is one of the few events where consumers are tuning in live and actually paying attention to the ads. That attention – harder and harder to come by – is why marketers are still willing to shell
Digital Marketing Mistakes Most Small Businesses Are Still Making
Digital marketing is unique on many levels. Unlike any traditional form of marketing, it can be totally free (which means small businesses can compete with huge brands).Unlike most other forms of marketing, in digital marketing creativity and authenticity can win over large budgets (which is another opportunity for small businesses and personal brands).And yet, digital
Marketing Briefing: How marketers are finding ways to use the latest buzzy AI tool, ChatGPT
Freelance creative director David Wecal has been testing the capabilities of ChatGPT — the artificial intelligence bot developed by OpenAI that’s been a hot topic among creatives in recent weeks — and posting the results on his LinkedIn. Often engaging, sometimes surprising, Wecal is one of a number of creatives looking to understand what ChatGPT
Marketing techniques to keep your business afloat during a recession
Marcus Marchant, CEO of Vista ANZ, uses data from Vista’s Small Business Owner Sentiment Tracker to explain why most SBOs want to boost their marketing spending in 2023, despite the storms they have weathered in previous years...
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Hotspur
Tottenham Hotspur vs Getafe
Tottenham Hotspur will return to London after their pre-season tour of Australia to take on Spanish side Getafe in a friendly at Hotspur Way on Saturday. It has been an eventful pre-season for the North London club following significant changes to a squad that struggled over the past two seasons, while Getafe arrive looking to
Bonang
Bonang Matheba to receive Basadi in Music Trailblazer Award
403 ERROR Request blocked. We can't connect to the server for this app or website at this time. There might be too much traffic or a configuration error. Try again later, or contact the app or website owner. If you provide content to customers through CloudFront, you can find steps to troubleshoot and help prevent
drill
Two-minute drill: Patrick Mahomes’ health, Bijan Robinson’s historic deal, former No. 1 overall pick’s reunion
As the Arizona Cardinals and Carolina Panthers prepare for Thursday's Hall of Fame Game in Canton, Ohio, to officially kick off the 2026 NFL preseason slate, there is a lot to digest around the league. From a three-time Super Bowl champion's health, Baker Mayfield's contract drama and new deals for Bijan Robinson and Zay Flowers
Framework
AI Framework Helps Classify Renal Tumors, Predict Outcomes
TOPLINE Researchers developed an AI framework that identified tissue components, classified nine renal cell tumor subtypes, predicted nuclear grade, and stratified survival across multicenter cohorts. The AI-derived risk score outperformed World Health Organization/International Society of Urological Pathology (WHO/ISUP) grading in predicting recurrence-free survival (RFS) and disease-specific survival (DSS...
Katsina
Katsina unveils family planning procurement guideline to boost maternal healthcare
The Katsina State Government has unveiled domesticated guidelines for state-funded procurement of family planning commodities to strengthen healthcare financing and improve access to childbirth spacing services. The guidelines were unveiled on Wednesday at a dissemination workshop organised by the State Ministry of Health in collaboration with the Access to Medicines Initiative (AMI). The event brought