Marketing

Marcus Marchant, CEO of Vista ANZ, uses data from Vista’s Small Business Owner Sentiment Tracker to explain why most SBOs want to boost their marketing spending in 2023, despite the storms they have weathered in previous years...

January 4, 2023 | By Michael Bürgi Stagwell, already trying to differentiate itself from other agency holding companies by building out offerings to clients that are in-housing, will announce at the Consumer Electronics Show today that it’s launching a new unit within its Stagwell Marketing Cloud (SMC) division that houses new tech options. Stagwell’s new