Marketing

AI is changing our world even if we can’t see it. It’s helping us navigate to places faster, get products into our hands and even diagnose diseases. In this article, though, I want to explore the role AI can have in marketing. It may not be as grandiose as helping cure cancer but marketing needs

Even so, marketers and agency execs say that the importance of the Super Bowl remains high as it is one of the few events where consumers are tuning in live and actually paying attention to the ads. That attention – harder and harder to come by – is why marketers are still willing to shell

Digital marketing is unique on many levels. Unlike any traditional form of marketing, it can be totally free (which means small businesses can compete with huge brands).Unlike most other forms of marketing, in digital marketing creativity and authenticity can win over large budgets (which is another opportunity for small businesses and personal brands).And yet, digital

Freelance creative director David Wecal has been testing the capabilities of ChatGPT — the artificial intelligence bot developed by OpenAI that’s been a hot topic among creatives in recent weeks — and posting the results on his LinkedIn. Often engaging, sometimes surprising, Wecal is one of a number of creatives looking to understand what ChatGPT

Marcus Marchant, CEO of Vista ANZ, uses data from Vista’s Small Business Owner Sentiment Tracker to explain why most SBOs want to boost their marketing spending in 2023, despite the storms they have weathered in previous years...

January 4, 2023 | By Michael Bürgi Stagwell, already trying to differentiate itself from other agency holding companies by building out offerings to clients that are in-housing, will announce at the Consumer Electronics Show today that it’s launching a new unit within its Stagwell Marketing Cloud (SMC) division that houses new tech options. Stagwell’s new