Marketing

Ahead of the Super Bowl, Twitter and TikTok are offering marketers incentives to spend ad dollars on their platforms, as they each seek to draw viewers as second screens during the Big Game.Twitter is offering marketers $250,000 in free ad space; TikTok is offering ad credit incentives between 3 to 5% for advertisers spending between

Story by Ioanna Lykiardopoulou Ioanna is a writer at SHIFT. She likes the transition from old to modern, and she's all about shifting perspectives. Ioanna is a writer at SHIFT. She likes the transition from old to modern, and she's all about shifting perspectives. How do you set your company apart from other brands? How

Last week, M&M’s released a statement that they were retiring their famed spokescandies citing backlash to their push to be more inclusive. Just a...

As some younger consumers are changing behavior and using TikTok as a search engine, marketers and agency execs say that it makes sense for brands to be early movers and find ways to stand out.  “With Gen Z preferring TikTok to traditional search engines as their source for information gathering, brands are going to have

AI is changing our world even if we can’t see it. It’s helping us navigate to places faster, get products into our hands and even diagnose diseases. In this article, though, I want to explore the role AI can have in marketing. It may not be as grandiose as helping cure cancer but marketing needs

Even so, marketers and agency execs say that the importance of the Super Bowl remains high as it is one of the few events where consumers are tuning in live and actually paying attention to the ads. That attention – harder and harder to come by – is why marketers are still willing to shell

Digital marketing is unique on many levels. Unlike any traditional form of marketing, it can be totally free (which means small businesses can compete with huge brands).Unlike most other forms of marketing, in digital marketing creativity and authenticity can win over large budgets (which is another opportunity for small businesses and personal brands).And yet, digital

Freelance creative director David Wecal has been testing the capabilities of ChatGPT — the artificial intelligence bot developed by OpenAI that’s been a hot topic among creatives in recent weeks — and posting the results on his LinkedIn. Often engaging, sometimes surprising, Wecal is one of a number of creatives looking to understand what ChatGPT