Marketing

Even with economic uncertainty bringing ad budgets under more scrutiny than usual, marketers are increasingly experimenting with tech, like augmented and virtual reality, and most recently, artificial intelligence. It’s a shift to stand out in an increasingly crowded digital marketplace and reach younger generations.Rob’s Backstage Popcorn brand in January launched an in-house-created AR Instagram Reels game

Joseph L. Lewis III Joins Delaware Prosperity Partnership as Director of Marketing and External Relations. Wilmington-Newark, DE-MD (1888PressRelease) February 16, 2023 -...

The luck of the Irish is with restaurant owners and operators in need of a marketing angle during March. St. Patrick’s Day, of course,...

Paul Getter of The Internet Marketing Nerds helps people rapidly accelerate their digital presence and build successful online businesses. getty Marketing and commercial advertising are poised to be disrupted by the advance of high bandwidth networks mediating high-performance applications like augmented reality, virtual reality and artificial intelligence (AI). How soon? Apple and Meta have already

Ahead of the Super Bowl, Twitter and TikTok are offering marketers incentives to spend ad dollars on their platforms, as they each seek to draw viewers as second screens during the Big Game.Twitter is offering marketers $250,000 in free ad space; TikTok is offering ad credit incentives between 3 to 5% for advertisers spending between

Story by Ioanna Lykiardopoulou Ioanna is a writer at SHIFT. She likes the transition from old to modern, and she's all about shifting perspectives. Ioanna is a writer at SHIFT. She likes the transition from old to modern, and she's all about shifting perspectives. How do you set your company apart from other brands? How

Last week, M&M’s released a statement that they were retiring their famed spokescandies citing backlash to their push to be more inclusive. Just a...

As some younger consumers are changing behavior and using TikTok as a search engine, marketers and agency execs say that it makes sense for brands to be early movers and find ways to stand out.  “With Gen Z preferring TikTok to traditional search engines as their source for information gathering, brands are going to have