Marketing
NFL Analyst Raises Red Flags Over Arvell Reese’s Fit As Edge Rusher on PFSN’s Football Debate Club
As the 2026 NFL Draft approaches, few defensive prospects have generated as much intrigue as Ohio State’s Arvell Reese. Widely viewed as one of the most talented defenders in the class, Reese’s versatility has made him a standout on scouting boards. However, with that versatility comes an ongoing debate about how he projects at the
Athena launches FabOrchestrator, an agentic AI platform for manufacturing execution systems
In short: Athena Technology Solutions, a Fremont-based MES integrator with roughly 120 employees, has launched FabOrchestrator, an agentic AI platform for manufacturing that automates reporting, support tickets, system modelling, and code generation for semiconductor and electronics factories. Built in partnership with Bangalore-based LLM at Scale.AI, it layers LLM capabilities on top of the Siemens Opcenter
Concord’s in the Rap Game: Latest Tie-Up Sees Company Managing Pop Smoke, Ski Mask the Slump God Catalogs
Photo Credit: Concord + Victor Victor Worldwide Concord announces a multi-year partnership with Victor Victor Worldwide to expand Concord’s presence in hip-hop. Independent music company Concord has announced a strategic multi-year venture with Victor Victor Worldwide (VVW), a New York-based record label founded by global entertainment executive Steven Victor. The partnership will help drive VVW’s
Marketing Briefing: TikTok is making search a bigger focus, but marketers, agency execs say it’s early days
As some younger consumers are changing behavior and using TikTok as a search engine, marketers and agency execs say that it makes sense for brands to be early movers and find ways to stand out. “With Gen Z preferring TikTok to traditional search engines as their source for information gathering, brands are going to have
AI in marketing: 7 areas where it shines and struggles
AI is changing our world even if we can’t see it. It’s helping us navigate to places faster, get products into our hands and even diagnose diseases. In this article, though, I want to explore the role AI can have in marketing. It may not be as grandiose as helping cure cancer but marketing needs
Marketing Briefing: For this year’s Super Bowl, marketers will seek to ‘stretch investment’ however they can
Even so, marketers and agency execs say that the importance of the Super Bowl remains high as it is one of the few events where consumers are tuning in live and actually paying attention to the ads. That attention – harder and harder to come by – is why marketers are still willing to shell
Digital Marketing Mistakes Most Small Businesses Are Still Making
Digital marketing is unique on many levels. Unlike any traditional form of marketing, it can be totally free (which means small businesses can compete with huge brands).Unlike most other forms of marketing, in digital marketing creativity and authenticity can win over large budgets (which is another opportunity for small businesses and personal brands).And yet, digital
Marketing Briefing: How marketers are finding ways to use the latest buzzy AI tool, ChatGPT
Freelance creative director David Wecal has been testing the capabilities of ChatGPT — the artificial intelligence bot developed by OpenAI that’s been a hot topic among creatives in recent weeks — and posting the results on his LinkedIn. Often engaging, sometimes surprising, Wecal is one of a number of creatives looking to understand what ChatGPT
Marketing techniques to keep your business afloat during a recession
Marcus Marchant, CEO of Vista ANZ, uses data from Vista’s Small Business Owner Sentiment Tracker to explain why most SBOs want to boost their marketing spending in 2023, despite the storms they have weathered in previous years...
Stagwell arms its Marketing Cloud quiver with its growing AR business, QR code functionality
January 4, 2023 | By Michael Bürgi Stagwell, already trying to differentiate itself from other agency holding companies by building out offerings to clients that are in-housing, will announce at the Consumer Electronics Show today that it’s launching a new unit within its Stagwell Marketing Cloud (SMC) division that houses new tech options. Stagwell’s new
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NFL Analyst Raises Red Flags Over Arvell Reese’s Fit As Edge Rusher on PFSN’s Football Debate Club
As the 2026 NFL Draft approaches, few defensive prospects have generated as much intrigue as Ohio State’s Arvell Reese. Widely viewed as one of the most talented defenders in the class, Reese’s versatility has made him a standout on scouting boards. However, with that versatility comes an ongoing debate about how he projects at the
ATHENA
Athena launches FabOrchestrator, an agentic AI platform for manufacturing execution systems
In short: Athena Technology Solutions, a Fremont-based MES integrator with roughly 120 employees, has launched FabOrchestrator, an agentic AI platform for manufacturing that automates reporting, support tickets, system modelling, and code generation for semiconductor and electronics factories. Built in partnership with Bangalore-based LLM at Scale.AI, it layers LLM capabilities on top of the Siemens Opcenter
Concord's
Concord’s in the Rap Game: Latest Tie-Up Sees Company Managing Pop Smoke, Ski Mask the Slump God Catalogs
Photo Credit: Concord + Victor Victor Worldwide Concord announces a multi-year partnership with Victor Victor Worldwide to expand Concord’s presence in hip-hop. Independent music company Concord has announced a strategic multi-year venture with Victor Victor Worldwide (VVW), a New York-based record label founded by global entertainment executive Steven Victor. The partnership will help drive VVW’s
Business News
Want Your Music Featured on Netflix? Having a Major Label Helps
Music More Netflix blow-ups, please (Photo Credit: Yousafbhutta)Music Bagging...