Tech-driven marketing strategies pick up as AR/VR and AI become more accessible
Even with economic uncertainty bringing ad budgets under more scrutiny than usual, marketers are increasingly experimenting with tech, like augmented and virtual reality, and most recently, artificial intelligence. It’s a shift to stand out in an increasingly crowded digital marketplace and reach younger generations.Rob’s Backstage Popcorn brand in January launched an in-house-created AR Instagram Reels game
Meet DPP’s New Marketing Director
Joseph L. Lewis III Joins Delaware Prosperity Partnership as Director of Marketing and External Relations. Wilmington-Newark, DE-MD (1888PressRelease) February 16, 2023 -...
Restaurant Marketing Ideas for March
The luck of the Irish is with restaurant owners and operators in need of a marketing angle during March. St. Patrick’s Day, of course,...
What Is the Future of Marketing In 2023? (Forbes)
Paul Getter of The Internet Marketing Nerds helps people rapidly accelerate their digital presence and build successful online businesses. getty Marketing and commercial advertising are poised to be disrupted by the advance of high bandwidth networks mediating high-performance applications like augmented reality, virtual reality and artificial intelligence (AI). How soon? Apple and Meta have already
Marketing Briefing: Twitter, TikTok vie for ad dollars, offer incentives as they seek to own second screen for Super Bowl
Ahead of the Super Bowl, Twitter and TikTok are offering marketers incentives to spend ad dollars on their platforms, as they each seek to draw viewers as second screens during the Big Game.Twitter is offering marketers $250,000 in free ad space; TikTok is offering ad credit incentives between 3 to 5% for advertisers spending between
How to market… without a marketing department
Story by Ioanna Lykiardopoulou Ioanna is a writer at SHIFT. She likes the transition from old to modern, and she's all about shifting perspectives. Ioanna is a writer at SHIFT. She likes the transition from old to modern, and she's all about shifting perspectives. How do you set your company apart from other brands? How
Marketing Briefing: With younger consumers questioning brands’ trustworthiness, marketers turn to scenario planning
Last week, M&M’s released a statement that they were retiring their famed spokescandies citing backlash to their push to be more inclusive. Just a...
Marketing Briefing: TikTok is making search a bigger focus, but marketers, agency execs say it’s early days
As some younger consumers are changing behavior and using TikTok as a search engine, marketers and agency execs say that it makes sense for brands to be early movers and find ways to stand out. “With Gen Z preferring TikTok to traditional search engines as their source for information gathering, brands are going to have
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Australian Retirement Funds Hold Over $10B in Gambling Shares, Study Finds
According to a study commissioned by Australia’s Alliance for Gambling Reform and conducted by SustainoMetric, the country’s 20 biggest super funds collectively hold at least AUD 14.8 billion (about $10.3 billion) in listed gambling-related investments. Here’s What the Study Found The study analyzed the funds’ direct equity holdings and responsible-investment policies. It identified investments in
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TOSYALI secured 187 million Euro financing from Banco Bilbao Vizcaya Argentaria, S.A. (BBVA) for its first phase of 1.2 GW solar investment
TOSYALI continues to accelerate its energy transition by securing long term international financing for supporting its decarbonization agenda and sustainability investments. The company has signed Export Finance Buyer Credit Agreements worth 187 million euros with BBVA, under Spanish Export Credit Agency Cesce's cover, for Osmaniye and Niğde Projects in its first phase of solar power