Marketing Briefing: With all eyes on the Silicon Valley Bank collapse, marketers and agency execs assess their risks
This past weekend, after Silicon Valley Bank collapsed due to a bank run on Friday and the shuttering of another bank, Signature Bank, on Sunday, the uncertainty of the situation had venture capitalists stirring up a frenzy on Twitter. On Monday, President Biden aimed to instill confidence in the banking system with a short speech
How Content Marketing Can Support Thought Leadership
Sheridan, WY, March 13, 2023 --(PR.com)-- Recently, it seems that content marketing and thought leadership have been...
Marketing: media industry braces as 33pc of top businesses slash advertising budgets
A third of senior marketing execs from Australia’s banks, consumer goods companies, supermarkets, betting firms and telcos say they’ll spend less this year.
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As influencer marketing continues to mature, here’s why brands are hiring creators as ‘creative directors’
March 3, 2023 • 4 min read • By Kristina Monllos Ivy Liu Last month, Visible rolled out a Singles’ Awareness Day campaign featuring comedian and influencer Benito Skinner aka Benny Drama. The effort is part of a brand shift for Visible to reduce the number of influencers it works with in favor of more collaborative relationships
Marketing Briefing: The outlook for Q2 is mixed, but marketers’ hopes grow for a better 2nd half
If you ask marketers and agency executives what the second quarter will look like, you’ll hear that it’s a bit of a mixed bag. Marketers are spending, and there are signals that spending could pick up in the second half of the year with more new business pitches happening now, according to agency execs. But there’s
How to Seed Organic Marketing in a Video-First World
Early direct-to-consumer companies relied on plentiful capital and low-cost digital marketing to power growth. But as this sector has matured, capital is more constrained, social media is more cluttered, and customer acquisition costs are rising. DTC companies need new marketing techniques to find customers today, and the 4Cs — content, consumers, creators, and celebrities —
Marketing Briefing: Why marketers and brands like P&G are beefing up first-party data capabilities now
Marketers are exploring ways to bolster first-party data offerings by giving consumers something in return for their personal information. This move comes as the march toward the third-party cookie’s crumble continues — despite Google’s procrastination — and ongoing privacy shifts make it more difficult to serve people personalized ads. Last week, during the ANA Media conference
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Australian Retirement Funds Hold Over $10B in Gambling Shares, Study Finds
According to a study commissioned by Australia’s Alliance for Gambling Reform and conducted by SustainoMetric, the country’s 20 biggest super funds collectively hold at least AUD 14.8 billion (about $10.3 billion) in listed gambling-related investments. Here’s What the Study Found The study analyzed the funds’ direct equity holdings and responsible-investment policies. It identified investments in
secured
TOSYALI secured 187 million Euro financing from Banco Bilbao Vizcaya Argentaria, S.A. (BBVA) for its first phase of 1.2 GW solar investment
TOSYALI continues to accelerate its energy transition by securing long term international financing for supporting its decarbonization agenda and sustainability investments. The company has signed Export Finance Buyer Credit Agreements worth 187 million euros with BBVA, under Spanish Export Credit Agency Cesce's cover, for Osmaniye and Niğde Projects in its first phase of solar power