Marketing
NFL Analyst Raises Red Flags Over Arvell Reese’s Fit As Edge Rusher on PFSN’s Football Debate Club
As the 2026 NFL Draft approaches, few defensive prospects have generated as much intrigue as Ohio State’s Arvell Reese. Widely viewed as one of the most talented defenders in the class, Reese’s versatility has made him a standout on scouting boards. However, with that versatility comes an ongoing debate about how he projects at the
Athena launches FabOrchestrator, an agentic AI platform for manufacturing execution systems
In short: Athena Technology Solutions, a Fremont-based MES integrator with roughly 120 employees, has launched FabOrchestrator, an agentic AI platform for manufacturing that automates reporting, support tickets, system modelling, and code generation for semiconductor and electronics factories. Built in partnership with Bangalore-based LLM at Scale.AI, it layers LLM capabilities on top of the Siemens Opcenter
Concord’s in the Rap Game: Latest Tie-Up Sees Company Managing Pop Smoke, Ski Mask the Slump God Catalogs
Photo Credit: Concord + Victor Victor Worldwide Concord announces a multi-year partnership with Victor Victor Worldwide to expand Concord’s presence in hip-hop. Independent music company Concord has announced a strategic multi-year venture with Victor Victor Worldwide (VVW), a New York-based record label founded by global entertainment executive Steven Victor. The partnership will help drive VVW’s
Marketing Briefing: Why marketers and brands like P&G are beefing up first-party data capabilities now
Marketers are exploring ways to bolster first-party data offerings by giving consumers something in return for their personal information. This move comes as the march toward the third-party cookie’s crumble continues — despite Google’s procrastination — and ongoing privacy shifts make it more difficult to serve people personalized ads. Last week, during the ANA Media conference
Tech-driven marketing strategies pick up as AR/VR and AI become more accessible
Even with economic uncertainty bringing ad budgets under more scrutiny than usual, marketers are increasingly experimenting with tech, like augmented and virtual reality, and most recently, artificial intelligence. It’s a shift to stand out in an increasingly crowded digital marketplace and reach younger generations.Rob’s Backstage Popcorn brand in January launched an in-house-created AR Instagram Reels game
Meet DPP’s New Marketing Director
Joseph L. Lewis III Joins Delaware Prosperity Partnership as Director of Marketing and External Relations. Wilmington-Newark, DE-MD (1888PressRelease) February 16, 2023 -...
Restaurant Marketing Ideas for March
The luck of the Irish is with restaurant owners and operators in need of a marketing angle during March. St. Patrick’s Day, of course,...
What Is the Future of Marketing In 2023? (Forbes)
Paul Getter of The Internet Marketing Nerds helps people rapidly accelerate their digital presence and build successful online businesses. getty Marketing and commercial advertising are poised to be disrupted by the advance of high bandwidth networks mediating high-performance applications like augmented reality, virtual reality and artificial intelligence (AI). How soon? Apple and Meta have already
Marketing Briefing: Twitter, TikTok vie for ad dollars, offer incentives as they seek to own second screen for Super Bowl
Ahead of the Super Bowl, Twitter and TikTok are offering marketers incentives to spend ad dollars on their platforms, as they each seek to draw viewers as second screens during the Big Game.Twitter is offering marketers $250,000 in free ad space; TikTok is offering ad credit incentives between 3 to 5% for advertisers spending between
How to market… without a marketing department
Story by Ioanna Lykiardopoulou Ioanna is a writer at SHIFT. She likes the transition from old to modern, and she's all about shifting perspectives. Ioanna is a writer at SHIFT. She likes the transition from old to modern, and she's all about shifting perspectives. How do you set your company apart from other brands? How
Marketing Briefing: With younger consumers questioning brands’ trustworthiness, marketers turn to scenario planning
Last week, M&M’s released a statement that they were retiring their famed spokescandies citing backlash to their push to be more inclusive. Just a...
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analyst
NFL Analyst Raises Red Flags Over Arvell Reese’s Fit As Edge Rusher on PFSN’s Football Debate Club
As the 2026 NFL Draft approaches, few defensive prospects have generated as much intrigue as Ohio State’s Arvell Reese. Widely viewed as one of the most talented defenders in the class, Reese’s versatility has made him a standout on scouting boards. However, with that versatility comes an ongoing debate about how he projects at the
ATHENA
Athena launches FabOrchestrator, an agentic AI platform for manufacturing execution systems
In short: Athena Technology Solutions, a Fremont-based MES integrator with roughly 120 employees, has launched FabOrchestrator, an agentic AI platform for manufacturing that automates reporting, support tickets, system modelling, and code generation for semiconductor and electronics factories. Built in partnership with Bangalore-based LLM at Scale.AI, it layers LLM capabilities on top of the Siemens Opcenter
Concord's
Concord’s in the Rap Game: Latest Tie-Up Sees Company Managing Pop Smoke, Ski Mask the Slump God Catalogs
Photo Credit: Concord + Victor Victor Worldwide Concord announces a multi-year partnership with Victor Victor Worldwide to expand Concord’s presence in hip-hop. Independent music company Concord has announced a strategic multi-year venture with Victor Victor Worldwide (VVW), a New York-based record label founded by global entertainment executive Steven Victor. The partnership will help drive VVW’s
Business News
Want Your Music Featured on Netflix? Having a Major Label Helps
Music More Netflix blow-ups, please (Photo Credit: Yousafbhutta)Music Bagging...