Marketing

If you ask marketers and agency executives what the second quarter will look like, you’ll hear that it’s a bit of a mixed bag. Marketers are spending, and there are signals that spending could pick up in the second half of the year with more new business pitches happening now, according to agency execs. But there’s

Early direct-to-consumer companies relied on plentiful capital and low-cost digital marketing to power growth. But as this sector has matured, capital is more constrained, social media is more cluttered, and customer acquisition costs are rising. DTC companies need new marketing techniques to find customers today, and the 4Cs — content, consumers, creators, and celebrities —

Marketers are exploring ways to bolster first-party data offerings by giving consumers something in return for their personal information. This move comes as the march toward the third-party cookie’s crumble continues — despite Google’s procrastination — and ongoing privacy shifts make it more difficult to serve people personalized ads. Last week, during the ANA Media conference

Even with economic uncertainty bringing ad budgets under more scrutiny than usual, marketers are increasingly experimenting with tech, like augmented and virtual reality, and most recently, artificial intelligence. It’s a shift to stand out in an increasingly crowded digital marketplace and reach younger generations.Rob’s Backstage Popcorn brand in January launched an in-house-created AR Instagram Reels game

Joseph L. Lewis III Joins Delaware Prosperity Partnership as Director of Marketing and External Relations. Wilmington-Newark, DE-MD (1888PressRelease) February 16, 2023 -...

The luck of the Irish is with restaurant owners and operators in need of a marketing angle during March. St. Patrick’s Day, of course,...

Paul Getter of The Internet Marketing Nerds helps people rapidly accelerate their digital presence and build successful online businesses. getty Marketing and commercial advertising are poised to be disrupted by the advance of high bandwidth networks mediating high-performance applications like augmented reality, virtual reality and artificial intelligence (AI). How soon? Apple and Meta have already

Ahead of the Super Bowl, Twitter and TikTok are offering marketers incentives to spend ad dollars on their platforms, as they each seek to draw viewers as second screens during the Big Game.Twitter is offering marketers $250,000 in free ad space; TikTok is offering ad credit incentives between 3 to 5% for advertisers spending between