Marketing

This past weekend, after Silicon Valley Bank collapsed due to a bank run on Friday and the shuttering of another bank, Signature Bank, on Sunday, the uncertainty of the situation had venture capitalists stirring up a frenzy on Twitter. On Monday, President Biden aimed to instill confidence in the banking system with a short speech

Sheridan, WY, March 13, 2023 --(PR.com)-- Recently, it seems that content marketing and thought leadership have been...

A third of senior marketing execs from Australia’s banks, consumer goods companies, supermarkets, betting firms and telcos say they’ll spend less this year.

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March 3, 2023  •  4 min read  •  By Kristina Monllos Ivy Liu Last month, Visible rolled out a Singles’ Awareness Day campaign featuring comedian and influencer Benito Skinner aka Benny Drama. The effort is part of a brand shift for Visible to reduce the number of influencers it works with in favor of more collaborative relationships

If you ask marketers and agency executives what the second quarter will look like, you’ll hear that it’s a bit of a mixed bag. Marketers are spending, and there are signals that spending could pick up in the second half of the year with more new business pitches happening now, according to agency execs. But there’s

Early direct-to-consumer companies relied on plentiful capital and low-cost digital marketing to power growth. But as this sector has matured, capital is more constrained, social media is more cluttered, and customer acquisition costs are rising. DTC companies need new marketing techniques to find customers today, and the 4Cs — content, consumers, creators, and celebrities —

Marketers are exploring ways to bolster first-party data offerings by giving consumers something in return for their personal information. This move comes as the march toward the third-party cookie’s crumble continues — despite Google’s procrastination — and ongoing privacy shifts make it more difficult to serve people personalized ads. Last week, during the ANA Media conference