Marketing

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As TikTok attempts to pause a fast-approaching deadline that forces it to separate from its Beijing-based parent company ByteDance or face a ban in the United States, small business owners are starting to prepare for the worst. The Supreme Court listened to arguments on Friday and is expected to rule on the case by the

Email marketing continues to be one of the best ways to reach your audience. And if you want to know the latest innovations in this form of marketing, Email Innovation Summit North America is going to show you what they are.This year’s summit will look at the impact of AI in email marketing, the differences

Publishers are following in the footsteps of advertisers that have pulled money out of Twitter since Elon Musk took the helm six months ago. Some media organizations are now doing the same, and no longer paying to promote posts on Twitter to draw more eyeballs to their stories or sponsored content.“Publishers are seeing the platform

April 18, 2023  •  5 min read  •  By Kristina Monllos Ivy Liu TikTok’s fate in the U.S. might still be up in the air, but in the interim the platform is vying for more performance marketing ad dollars. In recent months, TikTok has been pushing more performance-focused offerings, particularly its Smart Performance Campaigns, according to marketers

The news of the tie-in of Twitter and eToro has made a splash in the tech space, indicating Musk's ambitions to create the "everything app". In the retail trading industry, many were curious about the nuts and bolts of the deal, which can be meaningful for pretty much every major broker and provider. The terms

With all the recent social hubbub, we figured it was time for a bit of a social refresher to get a sense of how marketers are feeling about TikTok, Twitter, Instagram and Facebook as well as the pros and cons of each. Given the industry’s speed of change, these pros and cons could change in