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Embracer Will Spin-Off ‘Fellowship Entertainment’ Into Its Own Company

"this approach represents the most effective long-term solution" by Ollie Reynolds 40 mins ago Image: Amazon Game Studios Embracer has announced its intention to spin-off Fellowship Entertainment into its own company in 2027. In the press release, founder Lars Wingefors states that the approach "represents the most effective long-term solution" for Embracer, with the intention

2027 NFL Draft Prospect Interview: Mikey D’Amato, LB, Cal Poly

2027 NFL Draft Prospect Interview: Mikey D’Amato, LB, Cal Poly Name: Mikey D’Amato Position: LB College: Cal Poly Height: 6′ 0″ Weight: 235 lbs X: @mikeydamato2 Instagram: @mikey_damato_ What made you decide you wanted to be a football player? It’s kind of in my blood, my pops he actually played in the NFL so honestly

These Types Of Vehicles Typically Depreciate Faster Than Others

Every gearhead has been in this situation. You're surfing through eBay Motors or Facebook Marketplace looking for cars, either just for fun or because you want a new project, and you see it: a European luxury car like a Mercedes S-Class, a BMW 7 Series, or something wild like a Maserati. The price is really

Digiday+ Research: How ad-supported streaming services stack up for marketers, from Amazon to YouTube

This research is based on unique data collected from our proprietary audience of publisher, agency, brand and tech insiders. It’s available to Digiday+ members....

Digiday+ Research digest: Growth ahead, investments in digital and other takeaways from our Media Agency Report

By Julia Tabisz  •  October 9, 2024  • Ivy Liu This is a digest version of Digiday+ Research’s Media Agency Report 2024: The state and future of the media agency, from client spending to retail media’s impact. It’s shaping up to be a bigger and better year for ad spending in 2024. And the agencies

Digiday+ Research: Unpacking the ad features — targeting, tech and beyond — of ad-supported streaming services

This is the second installment in Digiday’s two-part series covering the top ad-supported streaming services. In case you missed it, the first installment provided an overview of the various platforms’ offerings, including pricing and plans, ad software and ad innovations, as well as an analysis of the platforms where brands and agencies distributed the bulk

Digiday+ Research deep dive: Large publishers hedge their bets on subscriptions while small publishers back away

Subscriptions are a longstanding revenue stream in the publishing industry — but they’ve also become a tricky business in the digital era. And while the bigger players still rely heavily on subscription revenue, small publishers are less enthusiastic about subscriptions. This shows in the results from Digiday+ Research’s most recent survey of 112 publisher professionals.

Digiday+ Research: 80% of agency pros would choose a hybrid work schedule

April 18, 2023  •  4 min read  •  By Julia Tabisz Ivy Liu Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel. Last summer, nearly half of agency professionals told Digiday+ Research that they had gone back into the office full time. But in reality, agencies, like their publisher counterparts

Digiday+ Research deep dive: Publishers are still piecing together the events puzzle post-pandemic

Publishers’ events businesses have been a hot topic this year. VentureBeat saw events revenue grow by about 100% between 2021 and 2022, Leaf Group is focused on selling advertisers on larger event sponsorships, publishers have said that pushing back the timelines for tentpole events is giving advertisers more time to build up budgets for higher-cost

Digiday+ Research: Brands, agencies say influencer marketing is still a worthwhile investment

April 12, 2023  •  4 min read  •  By Julia Tabisz Ivy Liu Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel. The social media landscape continues to be a roller coaster ride for marketers. Marketers are still spending on Facebook and Instagram, despite wavering confidence in the platforms. Brands

Digiday+ Research deep dive: YouTube holds strong as a reliable marketing channel for agencies and brands

YouTube might not be considered one of the most exciting marketing channels compared with newer platforms like TikTok and Instagram, but agencies and brands see YouTube as a reliable channel that delivers consistent marketing success.At least, that’s what a Digiday+ Research survey of 138 agency and brand professionals found. Digiday’s survey found that 88% of

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Embracer Will Spin-Off ‘Fellowship Entertainment’ Into Its Own Company

"this approach represents the most effective long-term solution" by Ollie Reynolds 40 mins ago Image: Amazon Game Studios Embracer has announced its intention to spin-off Fellowship Entertainment into its own company in 2027. In the press release, founder Lars Wingefors states that the approach "represents the most effective long-term solution" for Embracer, with the intention

2027 NFL Draft Prospect Interview: Mikey D’Amato, LB, Cal Poly

2027 NFL Draft Prospect Interview: Mikey D’Amato, LB, Cal Poly Name: Mikey D’Amato Position: LB College: Cal Poly Height: 6′ 0″ Weight: 235 lbs X: @mikeydamato2 Instagram: @mikey_damato_ What made you decide you wanted to be a football player? It’s kind of in my blood, my pops he actually played in the NFL so honestly

These Types Of Vehicles Typically Depreciate Faster Than Others

Every gearhead has been in this situation. You're surfing through eBay Motors or Facebook Marketplace looking for cars, either just for fun or because you want a new project, and you see it: a European luxury car like a Mercedes S-Class, a BMW 7 Series, or something wild like a Maserati. The price is really

Roundtables: Inside the Musk v. Altman Trial

Watch subscriber-only discussion going behind the scenes of the trial and the implications for the AI race. Available only for MIT Alumni and subscribers. Listen to the session or watch below Elon Musk lost his suit against OpenAI, in which he alleged CEO Sam Altman and President Greg Brockman had deceived him over the company’s

Interview: How Volvo built software for a two-and-a-half-tonne moving object

Anders Bell points to his grey hair and laughs. “Three years ago, it was still blond and curly,” says Volvo’s chief engineering and technology officer. The remark is more than self-deprecating. It captures what Volvo has been through: five years of building a software-defined vehicle (SDV) from scratch, as a traditional carmaker, with no blueprint