Digiday

By Julia Tabisz  •  October 9, 2024  • Ivy Liu This is a digest version of Digiday+ Research’s Media Agency Report 2024: The state and future of the media agency, from client spending to retail media’s impact. It’s shaping up to be a bigger and better year for ad spending in 2024. And the agencies

This is the second installment in Digiday’s two-part series covering the top ad-supported streaming services. In case you missed it, the first installment provided an overview of the various platforms’ offerings, including pricing and plans, ad software and ad innovations, as well as an analysis of the platforms where brands and agencies distributed the bulk

Subscriptions are a longstanding revenue stream in the publishing industry — but they’ve also become a tricky business in the digital era. And while the bigger players still rely heavily on subscription revenue, small publishers are less enthusiastic about subscriptions. This shows in the results from Digiday+ Research’s most recent survey of 112 publisher professionals.

April 18, 2023  •  4 min read  •  By Julia Tabisz Ivy Liu Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel. Last summer, nearly half of agency professionals told Digiday+ Research that they had gone back into the office full time. But in reality, agencies, like their publisher counterparts

Publishers’ events businesses have been a hot topic this year. VentureBeat saw events revenue grow by about 100% between 2021 and 2022, Leaf Group is focused on selling advertisers on larger event sponsorships, publishers have said that pushing back the timelines for tentpole events is giving advertisers more time to build up budgets for higher-cost

April 12, 2023  •  4 min read  •  By Julia Tabisz Ivy Liu Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel. The social media landscape continues to be a roller coaster ride for marketers. Marketers are still spending on Facebook and Instagram, despite wavering confidence in the platforms. Brands

YouTube might not be considered one of the most exciting marketing channels compared with newer platforms like TikTok and Instagram, but agencies and brands see YouTube as a reliable channel that delivers consistent marketing success.At least, that’s what a Digiday+ Research survey of 138 agency and brand professionals found. Digiday’s survey found that 88% of

March 14, 2023  •  4 min read  •  By Julia Tabisz Ivy Liu Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel. Selling products has never been publishers’ bread and butter, but it has at least historically been a piece of their revenue puzzle. It turns out, though, that puzzle