Digiday

The number of revenue sources publishers rely on has fallen since the first quarter of last year, and direct-sold ads are the top revenue source...

February 7, 2023  •  3 min read | By Julia Tabisz Ivy Liu Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel. With Super Bowl weekend coming up, TV advertising is a hot topic among marketing agencies. Digiday+ Research surveyed over 100 agency professionals to find out where TV —

February 2, 2023  •  3 min read | By Julia Tabisz Ivy Liu Interested in sharing your perspectives on the media and marketing industries? Join the Digiday...

It’s been a bit of a bumpy road into 2023 for publishers. Revenues grew less than they expected last year, fewer added to their full-time staff as the economic clouds gathered and overall optimism in the media industry took a hit. Digiday+ Research surveyed 71 publisher professionals to find out how these attitudes affect how

January 24, 2023 | By Julia Tabisz Ivy Liu So far, Digiday+ Research has uncovered a lot of optimism among agencies this year: They think revenues will rise, that their clients’ ad spend will grow and that their companies will fare better than the overall industry. But a Digiday survey of 79 agency professionals conducted

January 19, 2023 | By Julia Tabisz Ivy Liu Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel. Publishers didn’t see a big drop-off in traffic last year. But fewer publishers did see increases in traffic as they added to their ad offerings compared to previous years. This

This is the fifth part of a research series on the most popular emerging technologies. The series follows up on a report Digiday produced five years ago to discover how technologies previously reported on have evolved and to explore new technologies that have since emerged. In this segment, we look at how publishers and marketers

Member Exclusive January 12, 2023 | By Julia Tabisz Ivy Liu Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel. Cost-cutting is in full swing, fewer publishers are adding staff — the media industry doesn’t exactly have an optimistic vibe at the moment. This tracks with a recent