Digiday

Grayscale Says US Crypto Rules Can Advance Without CLARITY Act

U.S. crypto regulation is becoming clearer even as the CLARITY Act faces an uncertain path through Congress, according to Grayscale. Stablecoin legislation and agency initiatives are advancing, though several changes remain proposals rather than final rules. Key Takeaways Grayscale says crypto policy can advance without CLARITY becoming law. Stablecoin legislation has passed, while SEC fundraising

5 Proven Strategies to Improve Retail Sales

To boost your retail sales, start by investing in staff training. Make sure your team knows the products inside and out, which helps them sell more effectively. Next, focus on delivering personalized service; listen to your customers and offer tailored recommendations. Consider creating a loyalty program with exclusive perks. Don’t forget to optimize your store

India’s Demat 2.0 Could Change Bond Tokenization: Here’s How It Works

The country has taken a major step toward bringing tokenized real-world assets (RWAs) into its mainstream financial system. The Securities and Exchange Board of India (SEBI) and the Reserve Bank of India (RBI) have launched a pilot infrastructure for issuing, holding, trading, and settling corporate bonds as digital tokens. Called Demat 2.0, the model is

Digiday+ Research: Agencies’ clients heavily favor programmatic over direct-sold for online display ads

February 16, 2023  •  3 min read | By Julia Tabisz Ivy Liu Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel. Programmatic advertising is far from perfect. But that doesn’t stop agency clients from investing there, especially when they’re allocating marketing spend for online display ads. This is according

Digiday+ Research: Publishers streamline revenue sources, with direct-sold ads top money driver

The number of revenue sources publishers rely on has fallen since the first quarter of last year, and direct-sold ads are the top revenue source...

Digiday+ Research: Agencies’ clients more likely to invest in CTV over traditional TV

February 7, 2023  •  3 min read | By Julia Tabisz Ivy Liu Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel. With Super Bowl weekend coming up, TV advertising is a hot topic among marketing agencies. Digiday+ Research surveyed over 100 agency professionals to find out where TV —

Digiday+ Research: The economy will hit the media and marketing industries this year, but differently

February 2, 2023  •  3 min read | By Julia Tabisz Ivy Liu Interested in sharing your perspectives on the media and marketing industries? Join the Digiday...

Digiday+ Research deep dive: Publishers anticipate a big drop in ad revenue this year

It’s been a bit of a bumpy road into 2023 for publishers. Revenues grew less than they expected last year, fewer added to their full-time staff as the economic clouds gathered and overall optimism in the media industry took a hit. Digiday+ Research surveyed 71 publisher professionals to find out how these attitudes affect how

Digiday+ Research: Agencies expect far less ad spend this year, despite increasing services

January 24, 2023 | By Julia Tabisz Ivy Liu So far, Digiday+ Research has uncovered a lot of optimism among agencies this year: They think revenues will rise, that their clients’ ad spend will grow and that their companies will fare better than the overall industry. But a Digiday survey of 79 agency professionals conducted

Digiday+ Research: Publishers grew ad offerings last year as fewer saw traffic increases

January 19, 2023 | By Julia Tabisz Ivy Liu Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel. Publishers didn’t see a big drop-off in traffic last year. But fewer publishers did see increases in traffic as they added to their ad offerings compared to previous years. This

Digiday+ Research: Buzz aside, how are publishers and marketers really experimenting with blockchain?

This is the fifth part of a research series on the most popular emerging technologies. The series follows up on a report Digiday produced five years ago to discover how technologies previously reported on have evolved and to explore new technologies that have since emerged. In this segment, we look at how publishers and marketers

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Grayscale Says US Crypto Rules Can Advance Without CLARITY Act

U.S. crypto regulation is becoming clearer even as the CLARITY Act faces an uncertain path through Congress, according to Grayscale. Stablecoin legislation and agency initiatives are advancing, though several changes remain proposals rather than final rules. Key Takeaways Grayscale says crypto policy can advance without CLARITY becoming law. Stablecoin legislation has passed, while SEC fundraising

5 Proven Strategies to Improve Retail Sales

To boost your retail sales, start by investing in staff training. Make sure your team knows the products inside and out, which helps them sell more effectively. Next, focus on delivering personalized service; listen to your customers and offer tailored recommendations. Consider creating a loyalty program with exclusive perks. Don’t forget to optimize your store

India’s Demat 2.0 Could Change Bond Tokenization: Here’s How It Works

The country has taken a major step toward bringing tokenized real-world assets (RWAs) into its mainstream financial system. The Securities and Exchange Board of India (SEBI) and the Reserve Bank of India (RBI) have launched a pilot infrastructure for issuing, holding, trading, and settling corporate bonds as digital tokens. Called Demat 2.0, the model is

HBAR Price Eyes a Move Toward $0.20 as Hedera RWA Growth Supports Bulls

Hedera (HBAR) is consolidating within a falling-wedge pattern as selling pressure persists, while bulls watch for signs of recovery. Weakening downside momentum and cautious derivatives activity keep the outlook uncertain, but Hedera’s expanding role in real-world asset infrastructure provides a supportive fundamental backdrop. HBAR Price Forms Falling-Wedge Pattern According to crypto analyst Crypto With Gopal

What Is Customer Engagement Management and Why It Matters?

Customer Engagement Management (CEM) is all about creating strong relationships with your customers through personalized interactions. It matters because engaged customers drive higher profits and loyalty. Start by identifying key touchpoints in your customer journey, then leverage data and technology to enhance those experiences. Focus on building emotional connections across all channels. By doing this