Digiday

YouTube might not be considered one of the most exciting marketing channels compared with newer platforms like TikTok and Instagram, but agencies and brands see YouTube as a reliable channel that delivers consistent marketing success.At least, that’s what a Digiday+ Research survey of 138 agency and brand professionals found. Digiday’s survey found that 88% of

March 14, 2023  •  4 min read  •  By Julia Tabisz Ivy Liu Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel. Selling products has never been publishers’ bread and butter, but it has at least historically been a piece of their revenue puzzle. It turns out, though, that puzzle

March 13, 2023  •  5 min read  •  By Julia Tabisz Ivy Liu Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel. It’s safe to say that pretty much everyone on the buy side is spending on Google and that they’re confident that advertising on Google actually works. At least

Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel. Please enjoy this special free edition!Last week, we covered that confidence in Facebook’s ability to drive marketing success is trending downward among agencies and brands. This week, we tell a much different story about its Meta sibling Instagram, based

February 28, 2023  •  3 min read  •  By Julia Tabisz Ivy Liu Agencies and publishers have always had to be on the lookout for the next big thing when it comes to emerging technology. This year, it turns out, that means bracing for the impact of artificial intelligence. This is according to a Digiday+ Research survey

Agencies and brands alike continue to put marketing spend toward Facebook. But, according to a Digiday+ Research survey of 138 agency and brand professionals, the buy side’s confidence in Facebook as a marketing channel is trending downward — more so for brands than agencies. Digiday’s survey found that Facebook is the top marketing channel among

February 21, 2023  •  3 min read  •  By Julia Tabisz Ivy Liu Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel. There have been signs that agencies see potential in marketing on Amazon. And while they are increasing their marketing spend on Amazon on behalf of their clients, they’re

February 16, 2023  •  3 min read | By Julia Tabisz Ivy Liu Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel. Programmatic advertising is far from perfect. But that doesn’t stop agency clients from investing there, especially when they’re allocating marketing spend for online display ads. This is according