Media

Nowadays, there’s a lot being asked of public relations agencies. The root cause: clients expect more than just press coverage, according to PR pros. In response, some agencies are expanding their services beyond earned media in an effort to keep up with client demand and maintain a competitive edge during economic uncertainty. As the media landscape

A third of senior marketing execs from Australia’s banks, consumer goods companies, supermarkets, betting firms and telcos say they’ll spend less this year.

This week’s Media Briefing polled media buyers on the role that verification firms like IAS and DoubleVerify play in the programmatic market, despite publishers’ lamenting that they get the short end of the stick when it comes to brand safety. The key hits:  News publishers are fed up with verification firms intervening in their ability

This story is part of an eight-article editorial series that explores the ramifications of a fragmented social marketplace. More from the series →They say imitation is the sincerest form of flattery and arguably nowhere is that truer than in social media. Whenever a new feature captures user interest, competing platforms are quick to implement their own

Social media marketing is fast becoming an essential tool for local businesses to reach their target audience, build brand awareness, and ultimately drive profitable...

March 7, 2023 -- The political wars waged over public health recommendations on how to fight the COVID-19 pandemic have had a direct effect on the trust in public health agencies such as the CDC and FDA, according to the results of a survey conducted by Harvard researchers.The study, published on March 6 in the

March 6, 2023  •  6 min read  •  By Michael Bürgi Ivy Liu Today begins three days of analyzing the media agency business as Digiday hosts its twice-yearly Media Buying Summit, this spring in New Orleans. For those of you not fortunate enough to attend in person, make sure you don’t miss our summit this fall, which

Could this be a sign of things to come in social media regulation? The State of Utah is set to pass a new law which...