Media

Countering recent reports about Netflix’s first quarter of offering an ad-supported tier being largely successful, media buyers Digiday spoke with are expressing frustration at its still-too-high $55 CPM and the still-too-slow growth for its ad-supported sub base.It’s important to note that the four high-level investment executives at a number of media agencies all expressed optimism

When cultivating bonsai trees and growing massive tomatoes, one of the most important elements of success is knowing when to prune and trim. Adam...

This week’s Media Briefing previews the upcoming Digiday Publishing Summit (DPS), which kicks off on March 27 and will feature speakers from media companies...

AUSTIN, Texas — Back from spring break, the Texas Longhorns held the fourth spring practice on Tuesday in helmets, shoulder pads, and shorts on a cool, foggy morning at Darrell K Royal-Texas Memorial Stadium. Here’s some observations from the four periods of practice made open to the media: As usual, the open portion of practice

It has been reported Ludacris’ Karma’s World Entertainment company has inked a new licensing deal. The media company has teamed up with two Black-owned haircare businesses, landing them their first-ever licensing deal. 249 Views Ludacris’ mission-oriented media company Karma’s World Entertainment and its production company,  9 Story Media Group have struck licensing deals with two

March 20, 2023  •  7 min read  •  By Michael Bürgi Ivy Liu Ever heard the term “pre-competitive”? It’s a new one to me, but I heard it a lot while reporting on the latest efforts to reduce carbon emissions in the buying and selling of media — an area every agency holding company says it is

This week’s Media Briefing unpacks the top trends from publishers’ fourth quarter earnings reports.Publishers’ fourth-quarter earnings reports indicate that the economic downturn bruised virtually every revenue stream that publishers rely on. Even if there was growth, it was marginal at best.  Dow Jones and The New York Times were the only two publishers to report

The Hollywood Reporter is set to debut its first-ever European edition. Launching in Italy in April, The Hollywood Reporter Roma will be a multimedia platform that includes a website, a print magazine and a network of communities that will promote and highlight local, national and European events all aimed at the global market...