Media

As a self-proclaimed podcast aficionado, I’ve had the pleasure of listening to countless audio experiences, but nothing quite compares to ... Read » The Media Blog: What it means that ‘I Said What I Said’ sold out a live show in 3 hours on YNaija...

Popular but under-the-radar social platform Reddit (that is, compared to the Instagrams and TikToks of the world) is making yet another push to woo advertisers — smartly by going through their media agencies. Having reached partnership agreements with all the major holding companies, the current push is to bring more independent media agencies into the

A coalition of nine media companies have sued for copies of the surveillance videos from Jan. 6 that Speaker Kevin McCarthy gave exclusively to Fox News.

This week’s Media Briefing takes a look at how the first few weeks of Q2 have fared for publishers’ advertising businesses based on what media buyers are seeing in regards to advertisers’ budgets and delayed budget approvals. The first quarter was chock full of uncertainty for publishers across the board when it came to how

New agencies blurring the lines between media and creative, as well as brand and performance, are increasingly specialized in the art of TikTok advertising. But there isn’t a one-size fits all approach to advertising on the short-form video app, according to five agencies that spoke to Digiday.There’s a science to creating content for TikTok, from

Countering recent reports about Netflix’s first quarter of offering an ad-supported tier being largely successful, media buyers Digiday spoke with are expressing frustration at its still-too-high $55 CPM and the still-too-slow growth for its ad-supported sub base.It’s important to note that the four high-level investment executives at a number of media agencies all expressed optimism

When cultivating bonsai trees and growing massive tomatoes, one of the most important elements of success is knowing when to prune and trim. Adam...