Media

Why the Media Just Can’t Stop Whitewashing the Koch FamilyWhy the Media Just Can’t Stop Whitewashing the Koch FamilyThe political uses of the “poor...

The media agency world seems to be in agreement that attention metrics can be an important metric to factor into planning and executing campaigns for clients. In some cases, clients are even pushing their media agencies to adopt attention metrics at a faster clip. But the ways in which attention metrics are being put to use

“If you’re not paying for the product, you are the product” has long been a common refrain about the business of social media. The saying implies that you, the user, aren’t paying for apps like Instagram and Twitter because you’re giving away something else: your attention (and sometimes your content), which is sold to advertisers.

In this week’s Media Briefing, Capital B’s Gillian White discusses the non-profit news publication’s latest expansion into Gary, Indiana.It’s been just over one year since Akoto Ofori-Atta and Lauren Williams co-founded Capital B, a non-profit news organization focused on reporting the stories of Black communities both on a national and local scale. But despite facing

February 20, 2023  •  6 min read | By Antoinette Siu In 2020, Arielle Garcia became the first-ever chief privacy officer at IPG’s UM Worldwide, reflective of media agencies readying for the likelihood of increased privacy regulations. Nearly three years into this role, Garcia is seeing privacy restrictions in the U.S. again tightening in 2023 as states

Here's something to occupy your weekend if you're an anime fan. Viz Media has uploaded some of the most well-known anime series out there to YouTube and made them available to stream for free. You can now find shows such as Sailor Moon — the old series that aired in the 90s, not the remake

This week’s Media Briefing looks at how publishers are finding new audiences for their podcast YouTube channels. The key hits:  Podcast publishers are using YouTube Shorts as a marketing vehicle for their video podcasts.  Shorts contribute upwards of 40% of views to full-length episodes of Betches Media’s “U Up?” podcast on YouTube. Given the early

The demand for influencer marketing isn’t going away anytime soon.With the influencer and content creator business growing to an estimated $16.4 billion in 2022, marketers are increasingly prioritizing influencer marketing. However, as the popularity of influencers rises, the long-term challenges in compensation discussions and producing metrics are coming along for the ride. Clearly, the appetite