Media
Jazz Corner: Celebrating a Hundred Years of Miles Davis and John Coltrane
Music On what would’ve been the jazz legends’ centennial, we look back at the indelible impact they left through their music For the Jazz...
Cotton Fest Confirms Music Video Rollout For UCF Class of 2026 Mixtape
Music
Cotton Fest Channels The Spirit Of Youth Culture In New Mixtape Music VideoCotton Fest Confirms Music Video Rollout For UCF Class of...
How The Trade Desk went from media agency BFF to frenemy
The Trade Desk was once seen by agencies as the helpful, friendly alternative to the might and heft of Google when buying inventory programmatically. Seems those happy days have faded in recent months, as several media agencies complain the ad-tech firm has become less transparent, more expensive to use — and perhaps so big that
Media Buying Briefing: Could virtual interns and brand safety bots be the future of AI for media agencies?
Artificial intelligence may not be taking over media agencies’ jobs yet, but some of this technology is already sitting, and working, next to you....
Media Briefing: Some publishers are changing event timelines to appeal to advertisers
This week’s Media Briefing takes a look at how some publishers are tweaking their events calendar to hopefully maximize advertising revenue in an economic downturn. The key hits: Some publishers are refraining from holding tentpole events until later in the year with the hopes that advertisers will be able to spend more in the second
Dozens of media companies set 2023 content deals with Twitter
Twitter is planning to run content sponsorship deals with more than three dozen news outlets, media companies and sports leagues in the first half of this year, according to a schedule of events shared with ad partners and seen by Axios. Why it matters: Elon …
How Betches Media is using short form, vertical video to continue growing in 2023
January 17, 2023 | By Kayleigh Barber Ivy Liu Subscribe: Apple Podcasts • Stitcher • Spotify Many publishers pivoted to short form vertical video in the past year as platforms prioritized those content formats in their algorithms. Betches Media, however, invested more in its social-first content strategy that it’s had since its creation in 2011
Media engages in ‘hysteria’ over McCarthy victory
So how did he do in the press? Newly minted House Speaker Kevin McCarthy drew attentive but predictably critical news coverage following his election to that esteemed position on Capitol Hill...
Media Buying Briefing: Agencies focus on the practical rather than the theoretical at this year’s CES
January 9, 2023 | By Michael Bürgi Ivy Liu Thanks to Teads for sponsoring Digiday’s CES coverage and presenting this edition of the Digiday+ Media Buying Briefing, normally available exclusively to paying subscribers. Amidst all the gadgetry and technology the Consumer Electronics Show is known for — you may now be able to smell scents
Omnicom Media Group and Albertsons partner on targeting and measuring CTV via The Trade Desk
January 5, 2023 | By Michael Bürgi As if to prove commerce media will play a more central role than ever before in the media investment strategies of marketers, Omnicom Media Group (OMG) will announce at the Consumer Electronics Show in Las Vegas an exclusive partnership it struck with Albertsons Media Collective, Digiday has learned.
Newsletter
Don't miss
Business News
Jazz Corner: Celebrating a Hundred Years of Miles Davis and John Coltrane
Music On what would’ve been the jazz legends’ centennial,...
Business News
Cotton Fest Confirms Music Video Rollout For UCF Class of 2026 Mixtape
Music
Cotton Fest Channels The Spirit Of Youth...
Business News
BTS to Make Special Appearance at 2026 American Music Awards
Music The group has been nominated for Artist of...
Business News
Bruce Springsteen Sings a Rallying Cry as Colbert’s ‘Late Show’ Ends
MusicThe musician performed his protest track, “Streets of Minneapolis,”...
