Media

The Trade Desk was once seen by agencies as the helpful, friendly alternative to the might and heft of Google when buying inventory programmatically. Seems those happy days have faded in recent months, as several media agencies complain the ad-tech firm has become less transparent, more expensive to use — and perhaps so big that

Artificial intelligence may not be taking over media agencies’ jobs yet, but some of this technology is already sitting, and working, next to you....

This week’s Media Briefing takes a look at how some publishers are tweaking their events calendar to hopefully maximize advertising revenue in an economic downturn. The key hits:  Some publishers are refraining from holding tentpole events until later in the year with the hopes that advertisers will be able to spend more in the second

Twitter is planning to run content sponsorship deals with more than three dozen news outlets, media companies and sports leagues in the first half of this year, according to a schedule of events shared with ad partners and seen by Axios. Why it matters: Elon …

January 17, 2023 | By Kayleigh Barber Ivy Liu Subscribe: Apple Podcasts • Stitcher • Spotify Many publishers pivoted to short form vertical video in the past year as platforms prioritized those content formats in their algorithms. Betches Media, however, invested more in its social-first content strategy that it’s had since its creation in 2011

So how did he do in the press? Newly minted House Speaker Kevin McCarthy drew attentive but predictably critical news coverage following his election to that esteemed position on Capitol Hill...

January 9, 2023 | By Michael Bürgi Ivy Liu Thanks to Teads for sponsoring Digiday’s CES coverage and presenting this edition of the Digiday+ Media Buying Briefing, normally available exclusively to paying subscribers. Amidst all the gadgetry and technology the Consumer Electronics Show is known for — you may now be able to smell scents

January 5, 2023 | By Michael Bürgi As if to prove commerce media will play a more central role than ever before in the media investment strategies of marketers, Omnicom Media Group (OMG) will announce at the Consumer Electronics Show in Las Vegas an exclusive partnership it struck with Albertsons Media Collective, Digiday has learned.