Media

This week’s Media Briefing looks at the state of churn in publishers’ subscription businesses in light of the economic climate putting pressure on readers’ wallets. The state of subscriber churn  The key hits:  Publishers are not reporting drastic decreases in their retention rates or massive increases in churn rates attributable to the economic downturn.  Subscriber

January 25, 2023 | By Ronan Shields Privacy is the single biggest challenge facing the contemporary digital media sector as there is growing public unease with the extent of online information advertisers can access which has prompted governments to take action. The global movement spurred abbreviations such as CPRA or GDPR that are now indelibly

The Trade Desk was once seen by agencies as the helpful, friendly alternative to the might and heft of Google when buying inventory programmatically. Seems those happy days have faded in recent months, as several media agencies complain the ad-tech firm has become less transparent, more expensive to use — and perhaps so big that

Artificial intelligence may not be taking over media agencies’ jobs yet, but some of this technology is already sitting, and working, next to you....

This week’s Media Briefing takes a look at how some publishers are tweaking their events calendar to hopefully maximize advertising revenue in an economic downturn. The key hits:  Some publishers are refraining from holding tentpole events until later in the year with the hopes that advertisers will be able to spend more in the second

Twitter is planning to run content sponsorship deals with more than three dozen news outlets, media companies and sports leagues in the first half of this year, according to a schedule of events shared with ad partners and seen by Axios. Why it matters: Elon …

January 17, 2023 | By Kayleigh Barber Ivy Liu Subscribe: Apple Podcasts • Stitcher • Spotify Many publishers pivoted to short form vertical video in the past year as platforms prioritized those content formats in their algorithms. Betches Media, however, invested more in its social-first content strategy that it’s had since its creation in 2011

So how did he do in the press? Newly minted House Speaker Kevin McCarthy drew attentive but predictably critical news coverage following his election to that esteemed position on Capitol Hill...