Media

This week’s Media Briefing looks at which advertising categories are or are not buying campaigns from publishers this quarter.Travel is the top-spending advertising category...

This week’s Media Briefing looks at the pros and cons of publishers using monthly vs. annual subscriptions to improve retention rates. Monthly vs. annual Substacks, podcasts and personal projects BDG and Dotdash Meredith announce lay offs, Bloomberg gets deeper into documentaries and more Monthly vs. annual Publishers’ ability to retain paying subscribers is becoming a

February 2, 2023  •  5 min read | Sponsored by Best Buy Ads Sponsored by Best Buy AdsRetail media networks have become critical for marketers, with...

As supply chain concerns abound, marketers are increasingly focusing on the main motivators that drive efficiency in their operations, including financial considerations, supply chain...

As the various segments of the video industry slowly prepare for an upfront season that will start around the beginning of second quarter 2023, one corner of the business hopes it can secure a slightly bigger share of dollars — the cinema ad firms of National CineMedia (NCM) and Screenvision. And media buyers say there’s

Content MarketingDigital StrategySocial MarketingSocial Media UpdatesLive Twitter ChatSMT ExpertsBecome a ContributorAn article fromAre you considering your marketing plan of attack for the year ahead?...

This week’s Media Briefing looks at the state of churn in publishers’ subscription businesses in light of the economic climate putting pressure on readers’ wallets. The state of subscriber churn  The key hits:  Publishers are not reporting drastic decreases in their retention rates or massive increases in churn rates attributable to the economic downturn.  Subscriber

January 25, 2023 | By Ronan Shields Privacy is the single biggest challenge facing the contemporary digital media sector as there is growing public unease with the extent of online information advertisers can access which has prompted governments to take action. The global movement spurred abbreviations such as CPRA or GDPR that are now indelibly