Media

Philip Steury - stock.adobe.com An unspecified threat actor obtained access to internal documents, code and business systems at Reddit after stealing employee credentials in a phishing attack By Alex Scroxton, Security Editor Published: 10 Feb 2023 12:30 Social media platform Reddit has moved to reassure its users that their data is secure, after a cyber

February 9, 2023  •  2 min read | By Ronan Shields Ivy Liu Big Village Media, formerly known as Engine Group, and its ad tech entity EMX...

This week’s Media Briefing looks at which advertising categories are or are not buying campaigns from publishers this quarter.Travel is the top-spending advertising category...

This week’s Media Briefing looks at the pros and cons of publishers using monthly vs. annual subscriptions to improve retention rates. Monthly vs. annual Substacks, podcasts and personal projects BDG and Dotdash Meredith announce lay offs, Bloomberg gets deeper into documentaries and more Monthly vs. annual Publishers’ ability to retain paying subscribers is becoming a

February 2, 2023  •  5 min read | Sponsored by Best Buy Ads Sponsored by Best Buy AdsRetail media networks have become critical for marketers, with...

As supply chain concerns abound, marketers are increasingly focusing on the main motivators that drive efficiency in their operations, including financial considerations, supply chain...

As the various segments of the video industry slowly prepare for an upfront season that will start around the beginning of second quarter 2023, one corner of the business hopes it can secure a slightly bigger share of dollars — the cinema ad firms of National CineMedia (NCM) and Screenvision. And media buyers say there’s

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