matters

Personalization is often treated like a data problem. Do you have enough attributes? Are your segments sophisticated enough? Is your tech stack capable of supporting it? While those questions matter, the secret sauce is understanding the context behind a person’s interaction with your brand at a given moment. A frequent traveler might visit an airline’s

Science & Nature A new film celebrates the subterranean...Read MoreElida Ramage

In April 2025, OpenAI unveiled its most advanced reasoning model to date: o3. This release marks a significant leap in artificial intelligence, combining language understanding with visual reasoning andcomplex problem-solving capabilities. Designed to handle tasks ranging from coding and mathematics to image analysis and web browsing...

A UCLA study published in Brain Communications has identified sex-specific brain signals that influence obesity development in men and women. By combining MRI data with clinical features and personal histories, researchers found differences in several brain networks associated with early life adversity, mental health quality, and sensory stimulation experiences. The study showed that women’s obesity

The en dash is used inconsistently within lots of writing – regardless of how ‘professional’ the writers are. The hyphen, em dash and en dash are everywhere, but most of us don’t know when or why to use them – and different writers use the dashes in different ways. Let’s figure this out! What do

Here are three key ways businesses can gain control of spending and boost their finances...