briefing

This week’s Future of TV Briefing looks at how ad buyers plan to parlay programmatic into pushing for more streaming ad flexibility in this year’s upfront market. Advertisers and their agencies are discussing making a stronger push for more flexible streaming terms. TV network owners have been applying traditional TV’s more rigid upfront cancelation options

In this week’s Media Briefing, Capital B’s Gillian White discusses the non-profit news publication’s latest expansion into Gary, Indiana.It’s been just over one year since Akoto Ofori-Atta and Lauren Williams co-founded Capital B, a non-profit news organization focused on reporting the stories of Black communities both on a national and local scale. But despite facing

Marketers are exploring ways to bolster first-party data offerings by giving consumers something in return for their personal information. This move comes as the march toward the third-party cookie’s crumble continues — despite Google’s procrastination — and ongoing privacy shifts make it more difficult to serve people personalized ads. Last week, during the ANA Media conference

This week’s Future of TV Briefing looks at how sufficient frequency management remains elusive for streaming advertisers and why 2023 could be a turning point. Streaming advertisers struggle with some viewers being overexposed to ads while others are underexposed. There are ways for advertisers to more strictly manage ad frequency, but they come with costs.

This week’s Media Briefing looks at how publishers are finding new audiences for their podcast YouTube channels. The key hits:  Podcast publishers are using YouTube Shorts as a marketing vehicle for their video podcasts.  Shorts contribute upwards of 40% of views to full-length episodes of Betches Media’s “U Up?” podcast on YouTube. Given the early

This week’s Future of TV Briefing looks at how the definition of what counts as a video view is becoming increasingly unclear, not only within the digital video market but across the broader TV, streaming and digital video landscape. Keeping count Netflix’s ad-supported uptick, Disney’s licensing business and more Keeping count The key hits: The

This week’s Media Briefing looks at which advertising categories are or are not buying campaigns from publishers this quarter.Travel is the top-spending advertising category...

Ahead of the Super Bowl, Twitter and TikTok are offering marketers incentives to spend ad dollars on their platforms, as they each seek to draw viewers as second screens during the Big Game.Twitter is offering marketers $250,000 in free ad space; TikTok is offering ad credit incentives between 3 to 5% for advertisers spending between