briefing

Even so, marketers and agency execs say that the importance of the Super Bowl remains high as it is one of the few events where consumers are tuning in live and actually paying attention to the ads. That attention – harder and harder to come by – is why marketers are still willing to shell

Freelance creative director David Wecal has been testing the capabilities of ChatGPT — the artificial intelligence bot developed by OpenAI that’s been a hot topic among creatives in recent weeks — and posting the results on his LinkedIn. Often engaging, sometimes surprising, Wecal is one of a number of creatives looking to understand what ChatGPT

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This week’s Future of TV Briefing looks at some of the top questions facing the TV, streaming and digital video industry in 2023. Happy new year? YouTube’s NFL deal, Amazon’s standalone sports streamer and more Happy new year? The key hits: What are the costs of TV’s and streaming’s austerity era? Will the streaming audience