briefing

This week’s Media Briefing looks at the pros and cons of publishers using monthly vs. annual subscriptions to improve retention rates. Monthly vs. annual Substacks, podcasts and personal projects BDG and Dotdash Meredith announce lay offs, Bloomberg gets deeper into documentaries and more Monthly vs. annual Publishers’ ability to retain paying subscribers is becoming a

This week’s Future of TV Briefing looks at the state of advertisers’ adoption of YouTube Shorts as the platform prepares to share ad revenue with Shorts creators. Shorts-sighted Apple’s MLS ad pitch, Instagram’s Reels rev-share dilemma, Paramount’s Paramount+ With Showtime and more Shorts-sighted The key hits: YouTube’s Shorts ad product has provided limited features for

Last week, M&M’s released a statement that they were retiring their famed spokescandies citing backlash to their push to be more inclusive. Just a...

This week’s Media Briefing looks at the state of churn in publishers’ subscription businesses in light of the economic climate putting pressure on readers’ wallets. The state of subscriber churn  The key hits:  Publishers are not reporting drastic decreases in their retention rates or massive increases in churn rates attributable to the economic downturn.  Subscriber

Coffee Briefings are timely deliveries of the latest ITWC headlines, interviews, and podcasts. Today’s Coffee Briefing is delivered by IT World Canada’s editorial team!...

As some younger consumers are changing behavior and using TikTok as a search engine, marketers and agency execs say that it makes sense for brands to be early movers and find ways to stand out.  “With Gen Z preferring TikTok to traditional search engines as their source for information gathering, brands are going to have

This week’s Media Briefing takes a look at how some publishers are tweaking their events calendar to hopefully maximize advertising revenue in an economic downturn. The key hits:  Some publishers are refraining from holding tentpole events until later in the year with the hopes that advertisers will be able to spend more in the second

This week’s Future of TV Briefing looks at the language inside TikTok’s revenue-sharing terms that has creators concerned. To join TikTok’s Pulse program, creators must agree to grant TikTok the ability to sub-license their content without receiving royalties. The terms are likely a defensive move by TikTok to protect itself against potential legal claims. Some