briefing

This week’s Future of TV Briefing looks at the recent signs of recovery that TV network executives are seeing in the marketplace. Q2 upfront cancelation rates came in at the usual range. Auto ad spending is starting to recover. The scatter and direct-response ad markets have improved. Traditional TV’s advertising downturn seems to have hit

This past weekend, after Silicon Valley Bank collapsed due to a bank run on Friday and the shuttering of another bank, Signature Bank, on Sunday, the uncertainty of the situation had venture capitalists stirring up a frenzy on Twitter. On Monday, President Biden aimed to instill confidence in the banking system with a short speech

This week’s Media Briefing polled media buyers on the role that verification firms like IAS and DoubleVerify play in the programmatic market, despite publishers’ lamenting that they get the short end of the stick when it comes to brand safety. The key hits:  News publishers are fed up with verification firms intervening in their ability

This week’s Future of TV Briefing looks at the measurement principles YouTube released on Tuesday and how the Google-owned video platform fits into the broader measurement overhaul. TrueView? TV industry’s joint measurement committee, Paramount’s potential BET sale, ESPN’s central streaming strategy and more TrueView? The key hits: YouTube has published a set of measurement principles

This week’s Future of TV Briefing looks at the latest round of quarterly earnings reports from companies including Disney, Netflix, Roku and Warner Bros. Discovery to sift through what they signal about the state of the business.The TV and streaming industry seemed to have settled into its corrective period during the fourth quarter of 2022

If you ask marketers and agency executives what the second quarter will look like, you’ll hear that it’s a bit of a mixed bag. Marketers are spending, and there are signals that spending could pick up in the second half of the year with more new business pitches happening now, according to agency execs. But there’s

Kyiv needs tanks, artillery and air defense units more than fighter jets, President Biden told ABC News...

This week’s Future of TV Briefing looks at how ad buyers plan to parlay programmatic into pushing for more streaming ad flexibility in this year’s upfront market. Advertisers and their agencies are discussing making a stronger push for more flexible streaming terms. TV network owners have been applying traditional TV’s more rigid upfront cancelation options