briefing
Green steel startup Boston Metal is doubling down on critical metals
The startup Boston Metal has raised a $75 million funding round to produce critical metals, MIT Technology Review can exclusively report. The company has been known largely for its efforts to clean up steel production, an industry that's responsible for about 8% of global greenhouse emissions today. With the additional money, the new focus could
Embracer Follows Ubisoft In Splitting Off New Publisher To Handle Huge IP, Tomb Raider & LOTR Included
Say hello to Fellowship Entertainment by Ben Kerry 11 hours ago Embracer Group has today announced plans to create a secondary publishing label called Fellowship Entertainment, in order to "capture the full potential of the high-quality assets" that the group currently owns. The Swedish game publisher says that it hopes to spin off Fellowship Entertainment
Gwyneth Paltrow’s Daughter Apple Martin in Nancy Meyers Movie
Gwyneth Paltrow's Daughter Apple Martin Makes Directorial Debut With Student Show Apple Martin doesn’t fall far from the tree. Gwyneth Paltrow and Chris Martin ’s daughter will be following in her mom’s acting footsteps and making her movie debut in Nancy Meyers’ upcoming film, Deadline and Entertainment Weekly reported on May 18. The 22-year-old—who graduated
Media Briefing: Some publishers say payment terms are up to half a year, causing cash flow issues
This week’s Media Briefing looks at how publishers’ cash flow is turning into a trickle, thanks to elongated payment windows that are reaching upwards of 180 days.The lack of advertising dollars being spent in the market is already taking its toll on media businesses this year, but now publishers are saying that the average payment
Marketing Briefing: TikTok’s Smart Performance Campaigns show platform’s automation push
April 18, 2023 • 5 min read • By Kristina Monllos Ivy Liu TikTok’s fate in the U.S. might still be up in the air, but in the interim the platform is vying for more performance marketing ad dollars. In recent months, TikTok has been pushing more performance-focused offerings, particularly its Smart Performance Campaigns, according to marketers
Media Briefing: Some publishers are ‘cautiously optimistic’ about Q2 while media buyers say ad spend is similar to Q1
This week’s Media Briefing takes a look at how the first few weeks of Q2 have fared for publishers’ advertising businesses based on what media buyers are seeing in regards to advertisers’ budgets and delayed budget approvals. The first quarter was chock full of uncertainty for publishers across the board when it came to how
Future of TV Briefing: TV upfront focus flexes to fluidity
This week’s Future of TV Briefing looks at how fluidity is the new f-word heading into this year’s TV advertising upfront cycle.Fluidity is the new flexibility.“Flexibility” has been the big buzzword in each of the past three upfront cycles. But this year the term seems to be taking on a different meaning as TV and
Marketing Briefing: How marketers feel right now about TikTok, Facebook, Instagram and Twitter
With all the recent social hubbub, we figured it was time for a bit of a social refresher to get a sense of how marketers are feeling about TikTok, Twitter, Instagram and Facebook as well as the pros and cons of each. Given the industry’s speed of change, these pros and cons could change in
Marketing Briefing: Coca-Cola and other major marketers enter ‘test and learn’ phase with generative AI
Last week, Coca-Cola pitched fans on using generative artificial intelligence tools to create artwork for the brand with the chance that something they create could potentially appear on billboards in New York and London. The beverage behemoth is also reportedly working with consultancy Bain & Company to consider how it can integrate AI technologies into
Media Briefing: What to expect at the Digiday Publishing Summit
This week’s Media Briefing previews the upcoming Digiday Publishing Summit (DPS), which kicks off on March 27 and will feature speakers from media companies...
Future of TV Briefing: How soft will this year’s TV upfront cycle be? Timing will tell
This week’s Future of TV Briefing looks at TV network executives’ expectations for this year’s likely softer upfront cycle. This year’s upfront market is unlikely to be as robust as the past two cycles. Newer upfront advertisers, like gambling, cryptocurrency and tech brands, may be especially noncommittal. The timing of this year’s marketplace will likely
Newsletter
Don't miss
Green
Green steel startup Boston Metal is doubling down on critical metals
The startup Boston Metal has raised a $75 million funding round to produce critical metals, MIT Technology Review can exclusively report. The company has been known largely for its efforts to clean up steel production, an industry that's responsible for about 8% of global greenhouse emissions today. With the additional money, the new focus could
Embracer
Embracer Follows Ubisoft In Splitting Off New Publisher To Handle Huge IP, Tomb Raider & LOTR Included
Say hello to Fellowship Entertainment by Ben Kerry 11 hours ago Embracer Group has today announced plans to create a secondary publishing label called Fellowship Entertainment, in order to "capture the full potential of the high-quality assets" that the group currently owns. The Swedish game publisher says that it hopes to spin off Fellowship Entertainment
Entertainment
Gwyneth Paltrow’s Daughter Apple Martin in Nancy Meyers Movie
Gwyneth Paltrow's Daughter Apple Martin Makes Directorial Debut With Student Show Apple Martin doesn’t fall far from the tree. Gwyneth Paltrow and Chris Martin ’s daughter will be following in her mom’s acting footsteps and making her movie debut in Nancy Meyers’ upcoming film, Deadline and Entertainment Weekly reported on May 18. The 22-year-old—who graduated
Business News
“Sometimes I Forget I’m Already Living a Dream Life” – Timaya Questions the Meaning of Success
MusicNigerian music star Timaya has shared a reflective...
Business News
Lil Wayne speaks out after feeling overlooked by Coachella and the Grammys
Music
Lil Wayne reacts to Coachell and Grammys snub
Award-winning...