briefing

April 18, 2023  •  5 min read  •  By Kristina Monllos Ivy Liu TikTok’s fate in the U.S. might still be up in the air, but in the interim the platform is vying for more performance marketing ad dollars. In recent months, TikTok has been pushing more performance-focused offerings, particularly its Smart Performance Campaigns, according to marketers

This week’s Media Briefing takes a look at how the first few weeks of Q2 have fared for publishers’ advertising businesses based on what media buyers are seeing in regards to advertisers’ budgets and delayed budget approvals. The first quarter was chock full of uncertainty for publishers across the board when it came to how

This week’s Future of TV Briefing looks at how fluidity is the new f-word heading into this year’s TV advertising upfront cycle.Fluidity is the new flexibility.“Flexibility” has been the big buzzword in each of the past three upfront cycles. But this year the term seems to be taking on a different meaning as TV and

With all the recent social hubbub, we figured it was time for a bit of a social refresher to get a sense of how marketers are feeling about TikTok, Twitter, Instagram and Facebook as well as the pros and cons of each. Given the industry’s speed of change, these pros and cons could change in

Last week, Coca-Cola pitched fans on using generative artificial intelligence tools to create artwork for the brand with the chance that something they create could potentially appear on billboards in New York and London. The beverage behemoth is also reportedly working with consultancy Bain & Company to consider how it can integrate AI technologies into

This week’s Media Briefing previews the upcoming Digiday Publishing Summit (DPS), which kicks off on March 27 and will feature speakers from media companies...

This week’s Future of TV Briefing looks at TV network executives’ expectations for this year’s likely softer upfront cycle. This year’s upfront market is unlikely to be as robust as the past two cycles. Newer upfront advertisers, like gambling, cryptocurrency and tech brands, may be especially noncommittal. The timing of this year’s marketplace will likely

This week’s Media Briefing unpacks the top trends from publishers’ fourth quarter earnings reports.Publishers’ fourth-quarter earnings reports indicate that the economic downturn bruised virtually every revenue stream that publishers rely on. Even if there was growth, it was marginal at best.  Dow Jones and The New York Times were the only two publishers to report