briefing

Two Brokers, One Brand, But Why? Starting off our weekly news update is an interesting case of two brokers fighting for the same brand. Offshore broker BCS Markets (formerly BCS Forex), a part of the Russian financial conglomerate BrokerCreditService and a sister brand of the Russian-licensed forex dealer BCS-Forex, appeared to have rebranded itself as

By Marty Swant  •  January 3, 2025  • When training data is similar across major large language models, finding ways to make them more creative and more differentiated is increasingly important. That reality has more enterprise customers asking for ways to make AI more creative when generating content — and to help with the actual

This week’s Media Briefing looks at how publishers’ cash flow is turning into a trickle, thanks to elongated payment windows that are reaching upwards of 180 days.The lack of advertising dollars being spent in the market is already taking its toll on media businesses this year, but now publishers are saying that the average payment

April 18, 2023  •  5 min read  •  By Kristina Monllos Ivy Liu TikTok’s fate in the U.S. might still be up in the air, but in the interim the platform is vying for more performance marketing ad dollars. In recent months, TikTok has been pushing more performance-focused offerings, particularly its Smart Performance Campaigns, according to marketers

This week’s Media Briefing takes a look at how the first few weeks of Q2 have fared for publishers’ advertising businesses based on what media buyers are seeing in regards to advertisers’ budgets and delayed budget approvals. The first quarter was chock full of uncertainty for publishers across the board when it came to how

This week’s Future of TV Briefing looks at how fluidity is the new f-word heading into this year’s TV advertising upfront cycle.Fluidity is the new flexibility.“Flexibility” has been the big buzzword in each of the past three upfront cycles. But this year the term seems to be taking on a different meaning as TV and

With all the recent social hubbub, we figured it was time for a bit of a social refresher to get a sense of how marketers are feeling about TikTok, Twitter, Instagram and Facebook as well as the pros and cons of each. Given the industry’s speed of change, these pros and cons could change in

Last week, Coca-Cola pitched fans on using generative artificial intelligence tools to create artwork for the brand with the chance that something they create could potentially appear on billboards in New York and London. The beverage behemoth is also reportedly working with consultancy Bain & Company to consider how it can integrate AI technologies into