Research

Science & Nature Dark comets are small bodies with no detected coma that have significant accelerations explainable by outgassing of volatiles, analogous to the...

By Julia Tabisz  •  October 9, 2024  • Ivy Liu This is a digest version of Digiday+ Research’s Media Agency Report 2024: The state and future of the media agency, from client spending to retail media’s impact. It’s shaping up to be a bigger and better year for ad spending in 2024. And the agencies

Accor's Research Reveals In-Person Meetings Could Boost Business Revenues by 36% - Image Credit Accor    A recent study by Accor suggests that in-person meetings could increase companies' revenue by 36% and close 37% more deals. Despite the increasing use of digital tools, professionals believe in-person interactions are crucial for driving business success and maintaining strong

Two newly published reports have called for more research into the fire-safety performance of volumetric modular construction. In a report commissioned by the government, researchers at Harlow Consulting and Edinburgh Napier University warn that there is no standard fire-test method that is directly applicable for volumetric construction. It says that the testing that does take

Science & Nature Intermediate-mass black holes in the mass range between 100 and 100,000 solar masses are the missing link between stellar-mass black holes...

This is the second installment in Digiday’s two-part series covering the top ad-supported streaming services. In case you missed it, the first installment provided an overview of the various platforms’ offerings, including pricing and plans, ad software and ad innovations, as well as an analysis of the platforms where brands and agencies distributed the bulk

April 18, 2023  •  4 min read  •  By Julia Tabisz Ivy Liu Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel. Last summer, nearly half of agency professionals told Digiday+ Research that they had gone back into the office full time. But in reality, agencies, like their publisher counterparts

Publishers’ events businesses have been a hot topic this year. VentureBeat saw events revenue grow by about 100% between 2021 and 2022, Leaf Group is focused on selling advertisers on larger event sponsorships, publishers have said that pushing back the timelines for tentpole events is giving advertisers more time to build up budgets for higher-cost