Research

April 18, 2023  •  4 min read  •  By Julia Tabisz Ivy Liu Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel. Last summer, nearly half of agency professionals told Digiday+ Research that they had gone back into the office full time. But in reality, agencies, like their publisher counterparts

Publishers’ events businesses have been a hot topic this year. VentureBeat saw events revenue grow by about 100% between 2021 and 2022, Leaf Group is focused on selling advertisers on larger event sponsorships, publishers have said that pushing back the timelines for tentpole events is giving advertisers more time to build up budgets for higher-cost

April 12, 2023  •  4 min read  •  By Julia Tabisz Ivy Liu Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel. The social media landscape continues to be a roller coaster ride for marketers. Marketers are still spending on Facebook and Instagram, despite wavering confidence in the platforms. Brands

Pulmonary arterial hypertension (PAH) is a rare disease without a cure that’s often not diagnosed until it’s in advanced stages. When you're diagnosed with a condition such as PAH, it’s important to receive the best care possible. But certain groups may run into obstacles known as health disparities. Health disparities are preventable differences in the way you

America’s Federal Trade Commission (FTC) has been urged by the Center for AI and Digital Policy (CAIDP) to investigate OpenAI and freeze new GPT releases. The CAIDP is a non-profit research group focused on tech ethics in the domain of artificial intelligence. According to the organization, OpenAI has violated commerce laws by releasing GPT-4, its

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YouTube might not be considered one of the most exciting marketing channels compared with newer platforms like TikTok and Instagram, but agencies and brands see YouTube as a reliable channel that delivers consistent marketing success.At least, that’s what a Digiday+ Research survey of 138 agency and brand professionals found. Digiday’s survey found that 88% of