marketers

Aliko Dangote Your browser does not support the video tag. Oil marketers under the aegis of the Petroleum Products Retail Outlets Owners Association of Nigeria have rejected the decision by the Dangote Petroleum Refinery to sell refined petroleum products in dollars. PETROAN urged the Federal Government not to allow the Lagos-based plant to sell in

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Sponsored by Zeta Global  •  December 19, 2024  • Neej Gore, Chief Data Officer, Zeta Global AI is driving a fundamental shift in marketing. While it’s been many years since new technology has drastically changed how businesses operate, AI is here to stay, and the early adopters will be the ones that win the day.

This story is part of an eight-article editorial series that explores the ramifications of a fragmented social marketplace. More from the series →The ever-changing social media landscape has become fragmented in recent years, making it more difficult for marketers as they not only need to create additional content to target specific niches, but do so

Marketers are increasingly hemmed in by the rising tide of privacy laws across the globe, plus multinational corporates’ preference for a tighter grip on the technology they use forcing them to seek flexibility. The signals marketers have traditionally used to both target online audiences and track the efficacy of such activities are on the wane

February 23, 2023  •  5 min read  •  By Julian Cannon Ivy Liu During this year’s Super Bowl, Limit Break’s ad in the first quarter featured a QR code that was supposed to lead to a link for a free NFT. Unfortunately for the blockchain gaming company, during the ad and afterward, the QR code didn’t work

February 3, 2023  •  4 min read | By Marty Swant Ivy Liu As OpenAI begins rolling out a subscription version of ChatGPT, more companies are using the wildly popular text generator to build custom marketing tools. On Wednesday, the artificial intelligence lab invited people to join a waitlist for ChatGPT Plus, which for $20 per month

January 31, 2023 | By Kristina Monllos Ivy Liu As influencer marketing matures, marketers are seeking longer-term relationships with influencers themselves as well as influencer...