marketers

“I cannot divorce the two”: How Star Wars is blending technology, creativity, and products into the experience itself

(Image credit: Disney) “It’s like a community, right? And it’s a global community that people really love and identify with.” That’s how Bobby Kim, Global Creative Director at Disney Consumer Products, describes Star Wars fandom. And it’s a framing that feels especially fitting as another May the 4th is behind us and we’re weeks out

Trump administration defends right to ban content moderation experts from US

The Trump administration is fighting for the right to keep some social media moderation advocates out of the US. On Wednesday, US District Court Judge James Boasberg heard arguments in a lawsuit between the nonprofit Coalition for Independent Technology Research (CITR) and Secretary of State Marco Rubio and other Trump administration officials. The suit concerns

Apple’s 2028 iPhone display sounds impossible, but Samsung and LG are scrambling to build it

Android phones have had curved displays for years and accepted the distortion as the price of aesthetics. Apple is spending two years and billions of supplier dollars to not accept it. Apple's all-screen iPhone 20 mockup Ice Universe / X Apple doesn’t ask its suppliers to build things. It tells them to, hands them a

Marketers weigh the cons of working with Google Ad Manager amid Justice Department’s new lawsuit

It might be difficult for advertisers to turn their backs on Google completely but it’s getting a lot easier for them to look away these days.Antitrust challenges from the U.S. Department of Justice tend to have that sort of effect — especially when there’s a bigger than usual chance that this one could actually subvert

Marketers energized by using AI to write their copy amid Microsoft’s rumored OpenAI investment

January 13, 2023 | By Marty Swant Ivy Liu Marketers and technologists say the rapidly growing popularity of ChatGPT — which only launched in late November — could be the beginning of a new wave of using AI for generating text-based content. Increased fervor around AI comes in light of reports that Microsoft may invest

Marketers forge ahead with metaverse experiments despite murky economy

This article is part of a limited editorial series, called The 2023 Notebook, and is designed to be a guide to marketing and media buying in the new year. More from the series →Since computer scientist Gavin Wood coined the term “Web 3.0” nearly a decade ago, the concept has become a blanket reference for

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“I cannot divorce the two”: How Star Wars is blending technology, creativity, and products into the experience itself

(Image credit: Disney) “It’s like a community, right? And it’s a global community that people really love and identify with.” That’s how Bobby Kim, Global Creative Director at Disney Consumer Products, describes Star Wars fandom. And it’s a framing that feels especially fitting as another May the 4th is behind us and we’re weeks out

Trump administration defends right to ban content moderation experts from US

The Trump administration is fighting for the right to keep some social media moderation advocates out of the US. On Wednesday, US District Court Judge James Boasberg heard arguments in a lawsuit between the nonprofit Coalition for Independent Technology Research (CITR) and Secretary of State Marco Rubio and other Trump administration officials. The suit concerns

Apple’s 2028 iPhone display sounds impossible, but Samsung and LG are scrambling to build it

Android phones have had curved displays for years and accepted the distortion as the price of aesthetics. Apple is spending two years and billions of supplier dollars to not accept it. Apple's all-screen iPhone 20 mockup Ice Universe / X Apple doesn’t ask its suppliers to build things. It tells them to, hands them a

Tencent Music Posts 7.3% Q1 2026 Revenue Jump, Points to Triple-Digit Live Growth and Continued Superfan Expansion

A live performance from Jay Chou, whose Children of the Sun is said to have generated about $14.7 million on Tencent Music during Q1 2026. Photo Credit: GEM_Ady Amid a continued SVIP expansion and a triple-digit revenue boost on the concerts side, Tencent Music Entertainment (TME) has reported nearly $1.2 billion in Q1 2026 revenue.