marketers

It might be difficult for advertisers to turn their backs on Google completely but it’s getting a lot easier for them to look away these days.Antitrust challenges from the U.S. Department of Justice tend to have that sort of effect — especially when there’s a bigger than usual chance that this one could actually subvert

January 13, 2023 | By Marty Swant Ivy Liu Marketers and technologists say the rapidly growing popularity of ChatGPT — which only launched in late November — could be the beginning of a new wave of using AI for generating text-based content. Increased fervor around AI comes in light of reports that Microsoft may invest

This article is part of a limited editorial series, called The 2023 Notebook, and is designed to be a guide to marketing and media buying in the new year. More from the series →Since computer scientist Gavin Wood coined the term “Web 3.0” nearly a decade ago, the concept has become a blanket reference for