Buying

January 9, 2023 | By Michael Bürgi Ivy Liu Thanks to Teads for sponsoring Digiday’s CES coverage and presenting this edition of the Digiday+ Media Buying Briefing, normally available exclusively to paying subscribers. Amidst all the gadgetry and technology the Consumer Electronics Show is known for — you may now be able to smell scents

This year, 2023, might offer the murkiest start to a year in recent memory — it’s simply unclear where the brand marketing ecosystem (and all its participants) will end up financially, even though we know it’s not starting from a great place. Clients of media agencies remain uncertain about business conditions in 2023, and as a