Buying

March 20, 2023  •  7 min read  •  By Michael Bürgi Ivy Liu Ever heard the term “pre-competitive”? It’s a new one to me, but I heard it a lot while reporting on the latest efforts to reduce carbon emissions in the buying and selling of media — an area every agency holding company says it is

Imagine if your phone or tablet could change the size of its screen depending on what you're doing? That's the future Motorola and Samsung envision, as both companies showcased concept devices capable of extending or shrinking their displays with the press of a button. Motorola flaunted its concept at Mobile World Congress this week, while Samsung

March 6, 2023  •  6 min read  •  By Michael Bürgi Ivy Liu Today begins three days of analyzing the media agency business as Digiday hosts its twice-yearly Media Buying Summit, this spring in New Orleans. For those of you not fortunate enough to attend in person, make sure you don’t miss our summit this fall, which

The media agency world seems to be in agreement that attention metrics can be an important metric to factor into planning and executing campaigns for clients. In some cases, clients are even pushing their media agencies to adopt attention metrics at a faster clip. But the ways in which attention metrics are being put to use

Bitcoin endured a bear market for the whole of 2022 Macro-economic factors have been responsible The bearish market could continue as analysts predicts recession in 2023 There were high hopes as Bitcoin (BTC/USD) surpassed $68,000 at the tail end of 2021. Investors started to bet on $100,000 as the next price level...

The demand for influencer marketing isn’t going away anytime soon.With the influencer and content creator business growing to an estimated $16.4 billion in 2022, marketers are increasingly prioritizing influencer marketing. However, as the popularity of influencers rises, the long-term challenges in compensation discussions and producing metrics are coming along for the ride. Clearly, the appetite

New data from crypto analytics platform Glassnode highlights that the total number of Bitcoin accumulation addresses is on track to establish a new high of 800,000. In particular, the number of BTC accumulation addresses surged to 793,591 on Christmas day. In August, Glassnode reported that Bitcoin reached an all-time high of 700,000 accumulation addresses and

As the various segments of the video industry slowly prepare for an upfront season that will start around the beginning of second quarter 2023, one corner of the business hopes it can secure a slightly bigger share of dollars — the cinema ad firms of National CineMedia (NCM) and Screenvision. And media buyers say there’s