Buying

The media agency world seems to be in agreement that attention metrics can be an important metric to factor into planning and executing campaigns for clients. In some cases, clients are even pushing their media agencies to adopt attention metrics at a faster clip. But the ways in which attention metrics are being put to use

Bitcoin endured a bear market for the whole of 2022 Macro-economic factors have been responsible The bearish market could continue as analysts predicts recession in 2023 There were high hopes as Bitcoin (BTC/USD) surpassed $68,000 at the tail end of 2021. Investors started to bet on $100,000 as the next price level...

The demand for influencer marketing isn’t going away anytime soon.With the influencer and content creator business growing to an estimated $16.4 billion in 2022, marketers are increasingly prioritizing influencer marketing. However, as the popularity of influencers rises, the long-term challenges in compensation discussions and producing metrics are coming along for the ride. Clearly, the appetite

New data from crypto analytics platform Glassnode highlights that the total number of Bitcoin accumulation addresses is on track to establish a new high of 800,000. In particular, the number of BTC accumulation addresses surged to 793,591 on Christmas day. In August, Glassnode reported that Bitcoin reached an all-time high of 700,000 accumulation addresses and

As the various segments of the video industry slowly prepare for an upfront season that will start around the beginning of second quarter 2023, one corner of the business hopes it can secure a slightly bigger share of dollars — the cinema ad firms of National CineMedia (NCM) and Screenvision. And media buyers say there’s

Artificial intelligence may not be taking over media agencies’ jobs yet, but some of this technology is already sitting, and working, next to you....

Do you own several pieces of farming land or run an agriculture business? In that case, you might be in need of farming equipment and machinery to ease the manual effort. Have you wondered where to get the best quality used tractors at reasonable rates? If so, read on to know more about used tractors

Image: Adam Patrick Murray/IDG Let’s be honest: it’s not a great time to build a new desktop. Prices are high on everything, especially the latest and (only sometimes) greatest CPUs and GPUs. If you’re looking for some practical advice on how to find the best hardware at the best prices, we’ve got a special guest