brands
FCS Draft Surge: The Rise of Small-School Prospects in Modern NFL Conversations
FCS Draft Surge: The Rise of Small-School Prospects in Modern NFL Conversations Every spring, draft chatter once focused almost entirely on blue-blood programs such as Alabama or Ohio State. Today that narrative feels outdated. Championship rosters increasingly feature players who sharpened skills on modest Football Championship Subdivision (FCS) fields, developing technique rather than basking in
Two Trap Games that Georgia Tech Football Cannot Overlook This Season
While Georgia Tech Football did not face its usual gauntlet of a schedule last season, the Yellow Jackets are no strangers to playing tough schedules, usually among the toughest in the country. Georgia Tech is going to be playing 11 power conference opponents this season, with eight ACC opponents and a non-conference schedule that includes
“I cannot divorce the two”: How Star Wars is blending technology, creativity, and products into the experience itself
(Image credit: Disney) “It’s like a community, right? And it’s a global community that people really love and identify with.” That’s how Bobby Kim, Global Creative Director at Disney Consumer Products, describes Star Wars fandom. And it’s a framing that feels especially fitting as another May the 4th is behind us and we’re weeks out
Brands like Rakuten, Squarespace, Best Buy turn to in-house teams to create flexible, quick Super Bowl campaigns
February 10, 2023 • 3 min read | By Kristina Monllos Ivy Liu As marketers continue to build out in-house agencies — creative, media or otherwise — offering the talent that joins said agencies the ability to crack major campaign moments like the Super Bowl is necessary, according to in-house agency execs. Cash-back platform Rakuten will run
How brands and agencies are prepping this year’s hybrid Super Bowl war rooms
Super Bowl Sunday is just mere days away and brands and agencies alike have once again locked and loaded their war room strategies, ready to react to the Big Game’s cultural moments in real time. But even as the return to physical, in-person gatherings have picked up post-pandemic, a number of agencies and their clients will
Brands stay silent on Tyre Nichols killing as marketers signal it as an industry backslide
George Floyd’s murder by police in 2020 was a turning point for brands as they spurred into action to make pledges and promises in response. But now after more than two years, and multiple new diversity, equity and inclusion commitments later, brands are not reacting in a significant way to the recent killing of Tyre
Brands extend inclusive marketing efforts beyond Black History Month
In celebration of Black History Month, brands such as IPSY makeup subscription, Jack Daniel’s whiskey, and Sirius XM broadcasting are extending their inclusive marketing efforts beyond the month of February. Shoppers increasingly want to reach Black men and women all year long and marketers have shifted their focus, including to keep up with Gen Z
How NFTs could evolve for brands — now that marketers know what they actually are
January 27, 2023 | By Michael Bürgi For the most part, non-fungible tokens (NFTs) have been a bust for the marketing and media worlds, mostly the terrain of crypto buffs who invested a lot of coin in seemingly similar-looking pieces of virtual art. That era, or what Tyler Moebius calls NFT 1.0 is rapidly coming
Health food brands ramp up marketing efforts around consumers’ New Year’s resolutions
A new year means resolutions revolving around healthier living — and eating. Marketers behind health food brands like Caulipower, Deux and Future Farm are working to be part of consumers’ push to eat healthier this year.That’s why they’re leaning into out-of-home and digital efforts to stay top of mind and boost brand awareness while the
Focus Brands Accelerates Franchise Growth with Dual Branding as the Future of QSR
Focus Brands Boasts 175+ Open Co-Branded Units Alongside an Additional 65 in Development
Atlanta, GA (RestaurantNews.com) Dual branding is the future of QSR, and with...
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FCS Draft Surge: The Rise of Small-School Prospects in Modern NFL Conversations
FCS Draft Surge: The Rise of Small-School Prospects in Modern NFL Conversations Every spring, draft chatter once focused almost entirely on blue-blood programs such as Alabama or Ohio State. Today that narrative feels outdated. Championship rosters increasingly feature players who sharpened skills on modest Football Championship Subdivision (FCS) fields, developing technique rather than basking in
football
Two Trap Games that Georgia Tech Football Cannot Overlook This Season
While Georgia Tech Football did not face its usual gauntlet of a schedule last season, the Yellow Jackets are no strangers to playing tough schedules, usually among the toughest in the country. Georgia Tech is going to be playing 11 power conference opponents this season, with eight ACC opponents and a non-conference schedule that includes
Cannot
“I cannot divorce the two”: How Star Wars is blending technology, creativity, and products into the experience itself
(Image credit: Disney) “It’s like a community, right? And it’s a global community that people really love and identify with.” That’s how Bobby Kim, Global Creative Director at Disney Consumer Products, describes Star Wars fandom. And it’s a framing that feels especially fitting as another May the 4th is behind us and we’re weeks out
administration
Trump administration defends right to ban content moderation experts from US
The Trump administration is fighting for the right to keep some social media moderation advocates out of the US. On Wednesday, US District Court Judge James Boasberg heard arguments in a lawsuit between the nonprofit Coalition for Independent Technology Research (CITR) and Secretary of State Marco Rubio and other Trump administration officials. The suit concerns
Apple's
Apple’s 2028 iPhone display sounds impossible, but Samsung and LG are scrambling to build it
Android phones have had curved displays for years and accepted the distortion as the price of aesthetics. Apple is spending two years and billions of supplier dollars to not accept it. Apple's all-screen iPhone 20 mockup Ice Universe / X Apple doesn’t ask its suppliers to build things. It tells them to, hands them a