brands

February 10, 2023  •  3 min read | By Kristina Monllos Ivy Liu As marketers continue to build out in-house agencies — creative, media or otherwise — offering the talent that joins said agencies the ability to crack major campaign moments like the Super Bowl is necessary, according to in-house agency execs. Cash-back platform Rakuten will run

Super Bowl Sunday is just mere days away and brands and agencies alike have once again locked and loaded their war room strategies, ready to react to the Big Game’s cultural moments in real time. But even as the return to physical, in-person gatherings have picked up post-pandemic, a number of agencies and their clients will

George Floyd’s murder by police in 2020 was a turning point for brands as they spurred into action to make pledges and promises in response. But now after more than two years, and multiple new diversity, equity and inclusion commitments later, brands are not reacting in a significant way to the recent killing of Tyre

In celebration of Black History Month, brands such as IPSY makeup subscription, Jack Daniel’s whiskey, and Sirius XM broadcasting are extending their inclusive marketing efforts beyond the month of February. Shoppers increasingly want to reach Black men and women all year long and marketers have shifted their focus, including to keep up with Gen Z

January 27, 2023 | By Michael Bürgi For the most part, non-fungible tokens (NFTs) have been a bust for the marketing and media worlds, mostly the terrain of crypto buffs who invested a lot of coin in seemingly similar-looking pieces of virtual art. That era, or what Tyler Moebius calls NFT 1.0 is rapidly coming

A new year means resolutions revolving around healthier living — and eating. Marketers behind health food brands like Caulipower, Deux and Future Farm are working to be part of consumers’ push to eat healthier this year.That’s why they’re leaning into out-of-home and digital efforts to stay top of mind and boost brand awareness while the

Focus Brands Boasts 175+ Open Co-Branded Units Alongside an Additional 65 in Development Atlanta, GA  (RestaurantNews.com)  Dual branding is the future of QSR, and with...