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In the aftermath of 2023 general elections, Governor Nyesom Wike of Rivers State has described the Peoples Democratic Party (PDP) National Chairman, Iyorchia Ayu, as irrelevant to the party. The defeat of the major opposition party in the February 25 presidential election was not unconnected to the rift between the party leadership and five of

With brands increasingly investing in video ads on social media, marketers are enhancing their video production capabilities to unlock growth on Facebook and Instagram. Especially urgent in an uncertain economic climate, brands must minimize production costs while creating a high enough volume of social media videos to identify the creative elements that resonate most with

The co-founder of Mejuri spills his company's strategy secrets The post How Brands Can Stay Relevant on Social Media appeared first on Canadian Business – How to Do Business Better...

With brands increasingly investing in video ads on social media, marketers are enhancing their video production capabilities to unlock growth on Facebook and Instagram. Especially urgent in an uncertain economic climate, brands must minimize production costs while creating a high enough volume of social media videos to identify the creative elements that resonate most with

Nearly 650 signed new franchise deals and 400-plus openings globally during the year, signaling considerable fiscal year 2023 development Atlanta, GA  (RestaurantNews.com)  Focus Brands®, the...

February 10, 2023  •  3 min read | By Kristina Monllos Ivy Liu As marketers continue to build out in-house agencies — creative, media or otherwise — offering the talent that joins said agencies the ability to crack major campaign moments like the Super Bowl is necessary, according to in-house agency execs. Cash-back platform Rakuten will run

Super Bowl Sunday is just mere days away and brands and agencies alike have once again locked and loaded their war room strategies, ready to react to the Big Game’s cultural moments in real time. But even as the return to physical, in-person gatherings have picked up post-pandemic, a number of agencies and their clients will

George Floyd’s murder by police in 2020 was a turning point for brands as they spurred into action to make pledges and promises in response. But now after more than two years, and multiple new diversity, equity and inclusion commitments later, brands are not reacting in a significant way to the recent killing of Tyre