TikTok

The wildly popular TikTok app continues to come under pressure from U.S. lawmakers. Many are concerned that ByteDance, the Beijing-based company behind the app, has close ties with the Chinese government, and that laws in China mean it could be required to hand over user data to the government to assist in intelligence gathering. There

TikTok first, TikTok this, TikTok that. With continued emphasis on the short-form video app, news publishers have turned to talented TikTok specialists to get a grip on what works.The reason – as ever – with TikTok comes down to its audience. Like advertisers, publishers want to get in front of the younger demographics that can’t

Every downturn is good for someone. Take TikTok, for instance. Even as marketers continue to scrape dollars back wherever they can, whether that be from TV or Facebook, they can’t stop pouring money into the short-form video app. And that’s despite some big question marks over whether those ad dollars could be funding growing tensions between

The Monitor is a weekly column devoted to everything happening in the WIRED world of culture, from movies to memes, TV to Twitter.It’s so stupid it’s perfect for the internet. In early December, someone posted a mirror on TikTok with the caption “imagine how good your life would be if you had a 26-year-old nursing

This article is part of a limited editorial series, called The 2023 Notebook, and is designed to be a guide to marketing and media buying in the new year. More from the series →Marketers are still seeing TikTok as a worthy investment, though they concede there are still hurdles to overcome.It’s a promising acknowledgement for

Among the many items tucked away in the $1.7 trillion spending bill Congress is working to pass to fund the government next year is a small victory for enemies of TikTok: Users of government-owned phones and devices will not be allowed to install the video app and must remove it if installed. The move, championed

Opinions expressed by Entrepreneur contributors are their own. The video platform TikTok, created in 2016 as a continuation of Musical.ly, has gained exponential popularity in the past few years — garnering around 1 billion monthly active users. Its videos, which were once only used for dances and memes, have since adapted to a wider audience