Technology

The GeForce RTX 4060 Ti is reportedly based on the AD106 Lovelace GPU. (Source: Nvidia)After reporting RTX 4060 Ti’s hardware specifications last month, kopite7kimi is back with a revised power target for the card. The leaker now maintains that the midrange RTX 4060 Ti will have a much lower TDP than previously assumed. The new

This week’s Future of TV Briefing looks at the language inside TikTok’s revenue-sharing terms that has creators concerned. To join TikTok’s Pulse program, creators must agree to grant TikTok the ability to sub-license their content without receiving royalties. The terms are likely a defensive move by TikTok to protect itself against potential legal claims. Some

Under the leadership of Elon Musk, Twitter’s role as a traffic referral source to publishers’ sites is largely declining.Twitter referral traffic to a dozen major publishers’ websites declined, on average, by 12% in December 2022 compared to November 2022, according to an analysis by Similarweb, a data analytics company that monitors web traffic. Some publishers

January 18, 2023 | By Kristina Monllos For the first time in decades, beer makers and spirits brands are able to advertise during the Big Game as Anheuser-Busch has given up its category exclusivity for the Super Bowl. Heineken is using the opportunity to tout its non-alcoholic beer, Heineken 0.0, with a 30-second spot that

A new year means resolutions revolving around healthier living — and eating. Marketers behind health food brands like Caulipower, Deux and Future Farm are working to be part of consumers’ push to eat healthier this year.That’s why they’re leaning into out-of-home and digital efforts to stay top of mind and boost brand awareness while the

Research from The Incorporated Society of British Advertisers (ISBA) and PriceWaterhouseCoopers (PwC) suggests the murkiness around programmatic media trading is gradually improving. However, independent researchers highlight the long road ahead before full transparency can be declared.  In early 2020, the duo produced a landmark report suggesting that less than half (49%) of all ad dollars

Apple is already working on a more affordable version of its yet-to-be-announced mixed reality headset, according to Bloomberg and The Information. Based on previous reports about the long-rumored mixed reality device, it will cost around $3,000, which is double the price of the Quest Pro headset Meta released last year. Apple's engineers are reportedly working

In 2023, there are cameras and microphones that match and surpass the capabilities of human sight and sound. But for all of our technological advancements, humans haven’t quite managed to build a better nose. After all, evolution has had millions of years to perfect the receptors humans, animals and inspects use to identify odors. But