Starbucks

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Late afternoon in Starbucks, the sun slants through the floor‑to‑ceiling windows of the coffeehouse facing a busy street.  The long table is occupied.  Students are bent over laptops, remote workers are camped out with AirPods in, and a few freeloaders are sipping free warm water with the confidence of regulars. This is the new normal

Despite price pressures from tariffs and an extended sales slump, Starbucks CEO Brian Niccol said he is optimistic the company is on the comeback trail. “I’m genuinely excited about the opportunity for our company,” Niccol told NBC News’ Hallie Jackson in an interview. Niccol is known as a turnaround expert, given his experience running Chipotle

Photo: Eduardo Munoz Alvarez (Getty Images), Win McNamee (Getty Images), Bill Pugliano (Getty Images), Win McNamee (Getty Images), Justin Sullivan (Getty Images), Win McNamee (Getty Images), Stephen Chernin (Getty Images), Justin Sullivan (Getty Images), Anna Moneymaker (Getty Images) Photo: Eduardo Munoz Alvarez (Getty Images) Data released this week from the International Trade Association shows that

Starbucks has been making a slew of changes in recent months as new CEO Brian Niccol tries to turn around the coffeehouse's lagging sales. It has revamped the code of conduct, added ceramic mugs, and capped mobile orders. On Monday, the company announced it was laying off 1,100 corporate jobs. Now, the coffee giant is

It’s been more than a year since NFT sales peaked — and then collapsed — but that’s not stopping enterprising multi-billion dollar corporations from trying to get in on the action.Starbucks launched its first paid collection of NFTs today, a group of 2,000 digital “stamps,” each priced at $100. Starbucks calls its NFTs “Journey Stamps,”

Starbucks Rewards members can now pay with Venmo. The payment service’s parent company, PayPal, announced the change today, saying customers can use Venmo accounts to load and auto-reload their Starbucks Card funds. PayPal says you can add your Venmo account in the Starbucks app or the Starbucks Card section of the company’s website. Additionally, you

The Pistachio Cream Cold Brew may not rival Starbucks' famed PSL, but we gave it a shot. Pistachio Cream Cold Brew? That may sound nutty,...