Social

March 24, 2023  •  4 min read  •  By Julian Cannon Ivy Liu While March Madness is most associated with television and streaming, Pringles is turning to social media — particularly Instagram — to leverage some of the college athletes playing in the basketball tournament. The chip brand is looking to reach college basketball fans on second

March 24, 2023  •  4 min read  •  By Kristina Monllos Ivy Liu L’Oreal is doing more social listening this year to follow beauty trends as they...

The UK ban on installing and using social media app TikTok on government devices brings our country’s policy in line with that of other jurisdictions including the United States (US) and member states of the European Union (EU). Announced yesterday in the House of Commons by Oliver Dowden, chancellor of the Duchy of Lancaster, the

March 15, 2023  •  4 min read  •  By Kimeko McCoy Social media fragmentation, the rise of TikTok and social media’s expedited pivot to video has upped the ante for client expectations. Agency partners in public relations and social media say they’re feeling the impact as clients are increasingly asking for more content, feeding platforms like TikTok

Science & Nature Honey bees use social signal learning to improve their ability to waggle dance, a complex example of nonhuman spatial referential communication...Read...

This story is part of an eight-article editorial series that explores the ramifications of a fragmented social marketplace. More from the series →They say imitation is the sincerest form of flattery and arguably nowhere is that truer than in social media. Whenever a new feature captures user interest, competing platforms are quick to implement their own

Social media marketing is fast becoming an essential tool for local businesses to reach their target audience, build brand awareness, and ultimately drive profitable...

Are you an aspiring fashion designer? Do you have ideas that you can constructively disrupt the world of fashion and creativity? How would you...