rebrand

Recognizing when it’s time to rebrand your business is vital for sustained success. If your brand name no longer reflects your vision, or if you feel embarrassed to share your marketing materials, these may be significant indicators. Moreover, if you struggle to stand out from competitors or receive negative feedback from customers, it’s important to

Technology? Not any more Vinci Technology Centre has been renamed Initivo Consultancy, although its operations and corporate structure remain unchanged. The name change was filed on 2nd January 2025 and formally takes effect today, 3rd March. The stated reason is not that it is being prepared for disposal but that “the Initivo name is a

Everyone is talking about the Jaguar rebrand. The 30-second launch video, which dropped four days ago, has come in for particular attention. The choice of actors and the lack an actual vehicle in the video have been questioned. But there’s also the new logo and removal of the “growler” big cat emblem that has adorned