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Video may boost impressions on LinkedIn, but does it drive business impact? This 90-day test reveals what really works and what doesn’t. The post Do LinkedIn videos work better than blogs? Here’s the data appeared first on MarTech...

Professional silos are thriving on LinkedIn — but in a world of synthetic intelligence, tribal expertise is a liability. The post How LinkedIn rewards tribal loyalty over truth appeared first on MarTech...

At a time when platforms are rising and falling with alarming regularity, LinkedIn stands as something of an anomaly: a professional networking site that's maintained its relevance for nearly two decades. Indeed, with many creatives falling away from other social platforms, it's arguably becoming more relevant to our profession than ever. Yet, as we navigate

By Alexander Lee  •  February 5, 2025  • After promising growth in 2024 and early 2025, LinkedIn is doubling down on video with new tools and metrics. As of yesterday, creators on LinkedIn are able to track the average watch time of their videos. LinkedIn rolled out the new video metric amid a range of

LinkedIn has added a new option to forward a LinkedIn feed post to multiple members at once, while you’ll also now be able to...