Branding

Matt Ryter, vice president, sales, Genius Sports Brands targeting sports audiences already know that reaching fans is getting harder and more expensive by the day. The costs of traditional advertising channels like linear TV are rising, while the price of a sponsorship splash with a league or team leaves many brands frozen out...

Welcome to Startups Weekly, a nuanced take on this week’s startup news and trends by Senior Reporter and Equity co-host Natasha Mascarenhas. To get this in your inbox, subscribe here. One of the quieter conversations in venture capital has only grown louder, in my DMs and interviews, over the past few months: The known bias