Analytics

MULTICOIN mechanic elevates iconic title in Playson’s Coin Strike XXL: Multicoin

August 27, 2026

Playson, the accomplished digital entertainment supplier, marks the return of its popular MULTICOIN mechanic in Coin Strike XXL: Multicoin, providing a highly rewarding upgrade to the chart-topping Coin Strike offering. The coveted MULTICOIN symbols return to the reels following their initial success in Thunder Coins XXL: Multicoin. The lightning-embossed MULTICOIN symbols trigger the MULTICOIN feature

“He spent 20 minutes ripping out all of the padding from the case. He was unable to put it back together”: Blues band film...

August 27, 2026

Music(Image credit: Main Image–Tim Mosenfelder/WireImage/Getty Images; Secondary Image–GA-20's official Instagram)Gear damaged during flights is an unfortunate reality for touring bands. However, gear...

James Rosemond Jr. is Rewriting the Music Executive Playbook

August 27, 2026

Music There’s a certain kind of silence that follows someone when they walk into a room, and people already think they know their story....

Analytics

In the wake of the Universal Analytics sunset, marketers are suddenly flush with options

March 15, 2023

Google’s cookie isn’t the only tool on the Alphabet giant’s chopping block. In July, Google is sunsetting Universal Analytics, also known as Google Analytics 3, which it introduced in 2012 to set a standard for collecting and organizing user data. UA includes tracking codes for websites and features that can accurately measure user activity. As

Analytics

Revenue Analytics Forms Strategic Relationship With IHG Hotels & Resorts

March 1, 2023

Atlanta, Georgia-based Revenue Analytics announced a strategic relationship with IHG Hotels & Resorts. As part of the agreement, Revenue Analytics will seek to further...

Analytics

Has Progress on Data, Analytics, and AI Stalled at Your Company?

February 3, 2023

Companies need to rethink how they’re investing in data, analytics, and AI — and whether these investments are creating real business value. Based on a recent survey of senior data and analytics leaders of Fortune 1000 companies, the author offers four recommendations: 1) focus on culture change and its business impact, 2) start small, 3)

Analytics

37 questions to ask call analytics vendors during the demo

January 27, 2023

It’s easy to see why call analytics platforms have become an essential martech tool. They let marketers collect, analyze and act upon the growing volume of data being captured from inbound calls to businesses. After you’ve determined if your company needs one, it’s time to select a vendor and schedule demos. It’s important to schedule