advertising

Podcast advertising is maturing, both in terms of measurement capabilities and audience sizes — and more later stage brands are taking notice. Podcasts, once a go-to marketing channel for direct-to-consumer brands, have become a mainstay for more seasoned advertisers, agency executives say.“As part of our conversations, brand interest in podcasts has more than doubled in

As major media, entertainment and technology companies downsize in search of better profit margins, a recurring theme has been advertising. In recent months, Warner Bros. Discovery CEO David Zaslav has called the ad market “very weak,” NBCUniversal chief Jeff Shell deemed it “shallow,” while Paramount topper Bob Bakish described it “cyclically tough.” But the difficult

January 11, 2023 | By Alexander Lee Ivy Liu There’s a funny thing about the world of in-game advertising: The more some marketers ask where all the inventory is located, the less satisfying the answer seems to be. At the moment, the overwhelming majority of the inventory of leading in-game ad firms such as Bidstack