Advertisers

Connected TV advertising has joined and expanded the larger ecosystem of campaigns that advertisers deploy. As such, omnichannel marketing strategies now encompass television and mobile devices, tablets and other screens such as out-of-home. And as customers engage across these different touchpoints, brands are seeking and moving their measurement and analytics efforts to solutions that capture

Paige Vickers for Vox  Elon Musk is still the problem.  There’s no getting around it. Twitter’s survival in the coming months depends on how its new owner, Elon Musk, manages his relationship with a key group of people: advertisers. It’s been a rocky pairing since October, when Musk officially took over and many big-name advertisers

Earlier this year, it emerged that Netflix was exploring potentially adjusting its ad strategy after what can be considered a tricky start to the advertising business.Sources said outcomes could include the streaming service overhauling its relationship with Microsoft, which has powered Netflix’s ad tech. Sources familiar with Netflix’s early conversations suggested they were a precursor

March 16, 2023  •  4 min read  •  Sponsored by HappyKids Jennifer D’Alessandro, head of ad sales and marketing, HappyKids There’s been a lot of talk in the digital industry about how the proliferation of ad-supported streaming services has unlocked a wide range of new inventory in high-quality, highly targetable environments. But it’s tricky to turn all

February 14, 2023  •  2 min read | By Michael Bürgi Ivy Liu Super Bowl LVII on Fox is in the books, with a solid ratings trajectory throughout the game. The game reached a total of 124 million viewers, according to ad tracking service AdImpact, leaving most advertisers quite content with the $7 million per 30-second spot

Even in the midst of economic uncertainty, advertisers are bullish on experimental ad spend. While ad spend across the board is reducing, agencies are advising clients maintain their budgets to test and learn in channels that are newer, like TikTok, or new to them, like digital video and streaming audio.With ad spend under more scrutiny