Advertisers
Star Queensland casino licence suspension pushed back again
Star Entertainment has been given more time to prove it is suitable to operate land-based casinos in Queensland after the Australian state announced a further delay in a planned licence suspension. Star was sanctioned in Queensland in December 2022 over a series of failings in the state. The operator was slapped with a fine of AU$100.0m (£52.6m/€61.4m/US$66.7m) and
NASA selects proposals for new line of Earth science missions
Science & Nature NASA has picked four Earth science mission proposals for further study while separately selecting a smaller Earth science technology demonstration mission...
The whistleblowers | Science
Science & Nature A bioethicist probes the costs of exposing wrongdoing in medical research...Read MoreThomas Menjivar
Q&A: Why advertisers are leveraging marketing mix modeling to quantify external sales factors
Sponsored by Kochava • December 15, 2023 • 5 min read •...
How CTV advertisers leverage show-level data for programmatic success
Sponsored by Peer39 • November 29, 2023 • 4 min read • Mario Diez, Chief Executive Officer, Peer39 CTV remains the belle of the ball to advertisers, especially those looking to reach TV and video audiences amid falling linear viewership. Even with scaled-back forecasts, CTV is growing at an exceptional rate and is expected to reach nearly
How advertisers are leveraging offline data and transparent reporting to power campaigns
Sponsored by AdDaptive Intelligence • November 30, 2023 • 4 min read • Laura Goldstone, senior director, communications and branding strategy, AdDaptive Intelligence As the digital advertising industry navigates opportunities and challenges, from introducing new creative types to evolving regulatory practices and shifting standards, going back to basics is helping ensure a strong foundation on which to
Political advertisers banned from using Meta’s generative AI tools
Political advertisers will not be allowed to use Meta’s new generative artificial intelligence (AI) tools, the company said on Monday. Meta began rolling out its generative AI features for advertisers, which can create multiple backgrounds and versions of ad text and automatically adjust image and video sizing...
Why advertisers are focusing on moms in the gaming world
Sponsored by Activision Blizzard • November 13, 2023 • 3 min read • Melinda L. Spence, head of global advertising insights, Activision Blizzard Media Historically, the narrative around gaming has omitted women, particularly moms. Generally, when including women in the gaming conversation, the focus has been predominantly on mobile gaming, which has led to stereotyping these women
Meta Bans Political Advertisers From Using Generative AI Tools
Political advertisers and campaigners are prohibited from using Meta’s new generative AI tools under the company’s updated policies, announced a Meta spokesperson. Informational pages in the tech giant’s help center were updated on November 6 to reflect the policy change. The move is aimed at curbing the misuse of generative AI in sensitive areas where
Why advertisers are adding attention metrics to content-based targeting
Sponsored by Channel Factory • September 28, 2023 • 3 min read •...
Advertisers have lingering questions for YouTube after the latest controversial report on child safety
August 21, 2023 • 4 min read • By Ronan Shields Ivy Liu Last week’s report into ad targeting and child safety protocols on YouTube from Adalytics has rekindled a war of words between the research outfit, and the ad industry’s biggest seller of media. The August 17 report from Adalytics Research asserts that it observed targeted ads
Newsletter
Don't miss
Casino
Star Queensland casino licence suspension pushed back again
Star Entertainment has been given more time to prove it is suitable to operate land-based casinos in Queensland after the Australian state announced a further delay in a planned licence suspension. Star was sanctioned in Queensland in December 2022 over a series of failings in the state. The operator was slapped with a fine of AU$100.0m (£52.6m/€61.4m/US$66.7m) and
proposals
NASA selects proposals for new line of Earth science missions
Science & Nature NASA has picked four Earth science...
Research
Undergraduate research data crucial to equity | Science
Science & Nature HomeScienceVol. 384, No. 6697Undergraduate research data...
building
Building on NIH’s data sharing policy | Science
Science & Nature In 2023, the National Institutes of...