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BONK Investors got Bonked! Will Solana Price Begin With Fresh Inverse Action?

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BONK Investors got Bonked! Will Solana Price Begin With Fresh Inverse Action?
BONK

The BONK price incepted the crypto markets with a blast and surged more than 300% in just a few hours. In a very less period, the Solana Shiba-INU-themed BONK gained huge attention which later impacted the SOL price which surged from a single-digit figure to as high as $13.60.

However, the BONK prices have now slashed heavily with the market experiencing a significant pullback along with Solana prices which have dropped by 3.45% and still counting. 

Trading View

The BONK price has been slashed by more than 70% from its highs in the past few hours, but displaying the possibility of a bullish reversal in the short-term. Therefore, the ascending consolidation may carry out for some time but may certainly not range heavily towards the upper targets situated above 50% from the current levels. Mainly due to the reason that the volume in the half-hourly chart has slumped hard. This denotes the lack of user interest since the early trading hours. 

Presently, the bearish volume has intensified to a large extent and hence the price is also speculated to slice through these pivot levels and drop back towards the single-digit figure very soon. Meanwhile, the Solana price is struggling to hold above the crucial 50-day MA levels in the daily chart which is acting as strong support for the past few days. However, in the 4-hourly chart, the 200-day MA levels are still acting as strong support levels to hold on. 

Trading View

The price had reached the last point of defence around $7.96 and quickly rebounded to reach the interim high of around $14.14. After it marked the highs, the price is constantly consolidating within a very narrow range, but pointing towards the bottoms. In case of a bearish influence, the 200-day MA levels in the short term could act as a strong support level at $12.35. 

If the Solana price successfully rebounds from these levels, then it may firmly head towards the immediate resistance at $14.94, else may drop below $10 again.

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Sahana Vibhute

A passionate cryptocurrency and blockchain author qualified to cover every event in the crypto space. Researching minute occurrences and bringing new insights lie within the prime focus of my task.

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Binance Faced With Lawsuit Over Misleading Terra Investors

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Binance Faced With Lawsuit Over Misleading Terra Investors
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Binance, one of the largest crypto exchanges, faced a class action lawsuit on July 11, 2022, in the United States District Court for the Northern District of California. 

This was the first lawsuit filed by US-based Roche Freedom LLP, claiming that Binance misled Terra network investors by portraying Terra’s dollar-based UST as more stable than it actually was.

Furthermore, the lawsuit also claims that Binance.US is not an authorized organization and carelessly promoted UST as a safe stablecoin, which it was not. However, the company has denied the allegations and stated that Binance.US adheres to all applicable regulations.

Before Roche Freedom can test its accusations against Binance.US in court, the firm must convince U.S. District Judge Jacqueline Scott Corley that the lawsuit belongs in court, rather than in arbitration proceedings. Arbitration proceedings are a procedure where a dispute is settled by the intervention of a third party, rather than in court.

On January 4, 2023, Roche Freedom filed a brief against Binance’s move to force arbitration proceedings, which were filed by Binance in November 2022. The brief claims that there is no proof provided by Binance that crypto investor Michiel Nuveen, who is one of the arbitrators in the case, saw or accepted the arbitration clause.

Additionally, Roche Freedom claims that arbitration proceedings are fundamentally unfair to users or consumers, as they give rise to complex procedures and allow Binance to hold onto court proceedings.

The further proceedings will depend on what Binance has to say and on what terms both parties can agree.

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Elena R

Elena is an expert in technical analysis and risk management in cryptocurrency market. She has 10+year experience in writing – accordingly she is avid journalists with a passion towards researching new insights coming into crypto erena.

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Elena R

Top Layer-1 Protocol’s Avalanche And Polygon Survive FTX Tidal Wave, Orbeon Protocol See Price Surge 805%

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Top Layer-1 Protocol’s Avalanche And Polygon Survive FTX Tidal Wave, Orbeon Protocol See Price Surge 805%
orbeon

The downfall of FTX, one of the leading cryptocurrency exchanges in the world, created a domino effect that left almost every cryptocurrency in the red zone. 

The FTX tidal wave also came at a time when the entire market was struggling against a year-long bearish trend. 

While the effects of the FTX downfall were more severe for most coins, a few tokens like Avalanche (AVAX), Polygon (MATIC), and Orbeon Protocol (ORBN) weathered the storm better than most. 

Orbeon Protocol, for example, continues to attract great attention in the ongoing phase 3 of its presale which has seen massive price hikes of 805% so far. Experts predict a 6000% gain by the time the Orbeon Protocol (ORBN) presale concludes. 

Avalanche (AVAX)

It is fair to say that Top Layer-1 Protocol Avalanche (AVAX) was also not spared the FTX effects that decimated the prices of major coins like Bitcoin. 

Fortunately, Avalanche (AVAX) fared better than most tokens thanks to its development team that recently assured investors of further efforts to improve the project. 

Avalanche’s (AVAX) community is also optimistic that the new developments will likely create a price rally in 2023. 

Avalanche (AVAX) is a major competitor of Ethereum. Avalanche (AVAX) is an open-source decentralized proof-of-stake blockchain platform with a smart contract that is unique from other blockchains. Avalanche’s (AVAX) native token is AVAX. The Avalanche coin is still way below its all-time-highest but is expected to rally in 2023. 

Polygon (MATIC) 

Popularly known as the “Ethereum Killer” in crypto circles, Polygon (MATIC) is a fast-growing project that recently reported a milestone of reaching 200 million unique addresses. It is probably due to Polygon’s (MATIC) loyal community that it survived the FTX tidal wave fairly better than most. 

Polygon (MATIC) has continued to grow thanks to the many dApps and NFTs built on the chain. Polygon’s (MATIC) native token, MATIC, may be trading in the $0.77 range but analysts are confident that the price will rise to as high as $2.92 in 2023. 

The expected price surge is because Polygon (MATIC) has lately been partnering with companies and major brands looking for reliable inter-chain operability such as the one Polygon (MATIC) provides. 

Polygon (MATIC) also offers some of the best Level 2 scaling solutions on the blockchain today. It is a promising project bound to grow in 2023 despite the effects of FTX collapse. 

Orbeon Protocol (ORBN) was developed to address challenges often faced in the venture capital and fundraising sectors. It does this using fractionalized NFTs. 

Orbeon Protocol (ORBN) mints the fractionalized equity-based NFTs representing the worth of a company and then makes them accessible to investors for a low price. This means that all users of the Orbeon Protocol (ORBN) have equal opportunity to invest in early-stage ventures. 

Orbeon Protocol’s NFTs-as-a-service also helps new businesses to raise capital from a wider pool of retail investors. Holders of ORBN tokens enjoy lower transaction fees, voting rights, staking rewards, and early access to investment opportunities among other benefits. 

The crypto market has not been quite favourable, especially after the FTX saga but Orbeon Protocol’s presale does not show signs of slowing down any time soon. Industry experts forecast a price increase of 6000% by the beginning of 2023. 

Find Out More About the Orbeon Protocol Presale:

Website: https://orbeonprotocol.com/

Presale: https://presale.orbeonprotocol.com/register 

Telegram: https://t.me/OrbeonProtocol

Disclaimer: This is a press release post. Coinpedia does not endorse or is responsible for any content, accuracy, quality, advertising, products, or other materials on this page. Readers should do their own research before taking any actions related to the company.

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Press release about recent ICOs, announcement from startups, new cryptocurrency launch by firms and unlike.

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4 Commitments All Truly Inclusive Leaders Must Follow

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4 Commitments All Truly Inclusive Leaders Must Follow

Opinions expressed by Entrepreneur contributors are their own.

2022 was the first year of Diversity, Equity and Inclusion accountability for inclusive leaders. Our future will be filled with increasing expectations from employees, customers and business partners, looking for us to step up and courageously respond to societal needs and problems across human differences. It won’t be easy, but it will be good.

Let’s bring some substance into our learning of how to lead more inclusively. Here’s a deeper dive into four crucial concepts and skills for inclusive leaders in the coming year.

1. Choose kindness over making others wrong

I’m unsure when or why we permitted kindness to become a sign of fragility or ineffectiveness. We have a nauseating array of “leaders” who demonize people who disagree politically with them, call names, refuse to care and instead foment the pain of trans people. The examples of meanness and cruelty are simply too long to list. Kindness is often seen as a weakness in the workplace. There’s an epidemic of giving into the self-obsessed impulse to make ourselves right and make others wrong, almost for the insidious sport of it. That is a way to shred relationships. And we see massive malice on social media.

Kindness is respecting another person’s dignity in ways that help them be happy, comforted, heard or whole.

Inclusion can be defined in the same way. As an inclusive leader, how do you ensure that your colleagues know that you care about their psychological safety, day-to-day struggles and ambitions? Choose kindness and equip others to be alright, not wrong. Prioritize relationships.

Related: Why Kindness Is A Crucial Quality For Leaders

2. Commit to evidence-based decision making

Inclusive leaders think critically, use credible data and make decisions on that basis. They include their teams and peers in decision-making. This is not an argument for cold-hearted objectivity — inclusive leaders take the complexity of human identities into account and seek to factor in the emotions of all involved. Evidence, facts, truth: whatever words you use, the idea is central for effective and inclusive leaders.

Inclusive leaders must reject conspiracy-based opinions without evidence, excessively emotional pleas that are more about advocacy than the business you’re there to conduct or unending deliberations or analyses that claim to be ‘inclusive’ at the expense of actually making a good and timely decision.

Diversity, equity and inclusion should be a source of rigor in your leadership work. Build a healthy definition of ‘evidence’ (and emotions are one kind of evidence), and stay in the game by making inclusive decisions.

3. Center the future on realities from the past

This is not a complicated point: we cannot prepare ourselves and our children for the future if we are afraid of our collective past. No committed inclusive leader will accept a law, a policy or a practice to censor history because it makes someone uncomfortable. We need to say this plainly: it’s pure fear and unproductive denial to pass laws that “protect white people from discomfort” when solving the ongoing impacts of racism or antisemitism, or homophobia.

Such a stance stifles learning, refuses to prepare all our children for the multiracial and otherwise diverse reality of the world we already live in, and directly supports the forms of systemic bias that real patriots fight every day. Suppose your school district or government has passed such laws or policies as an inclusive leader. In that case, you should consider how to change such decisions with powerful education and insistent kindness.

Related: Don’t Let Fear Conquer Your Greatness

4. Champion demography as destiny

The multicultural future has already arrived. Maybe even our families have evolved: babies of color have been the majority of children born for six years, and interracial marriages are now commonplace. Study the 2020 Census, and you will realize our population has been diversifying for generations. The identity mix of your customers and employees is completely profound right now. The way to learn about diversity is widening: neurodivergence, working across generations, navigating languages and cultures to grow globally, understanding the impact of spirituality and religious differences, etc.

Demographics cause us to consider how our future is already here and coming close. And the elements of DEI will only expand ‘in the future.’ All this change is pushing on your business model: where you source product and talent, how you manage differences with customers and reach new ones, how you work with suppliers and regulators, how DEI equips you to measure what matters in your unit, why you invest in a market or a merger. Inclusive leaders engage demography, so we have the chance to thrive.

These are some profound challenges for inclusive leaders in the coming years. I encourage you to pursue these Four C’s: choose kindness, commit to evidence-based decision-making, center a future on the realities of the past and champion demographics.

And a final thought: leading with these challenges in view will help you mend and tend to family relationships during the holiday season and beyond. We can listen to build trust and practice inclusive leadership wherever we go.

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Chuck H. Shelton

How Your Business Can Promote Better Productivity Software Skills

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How Your Business Can Promote Better Productivity Software Skills

There are numerous ways to improve your business’s productivity. Many developers have created technology targeted at doing just that. But which technologies to use and how to use them isn’t always clear. Using productivity software effectively is a skill in itself and not one that everyone intuitively grasps. Sometimes it’s even worth organizing a training day or writing a manual to keep your employees on the same page.



Calendar – Calendar

It’s important to explicitly communicate how you’d like your business culture to develop when using such technology. Keep reading to learn how your business can promote productivity by implementing software and how you can teach your employees to use these tools effectively.

Improve Your Communications

Email has been alive and well for over three decades now. While it was used by some industries as early as the ‘80s, it really took off in the mid-’90s dot com era. Email traveled at lightspeed compared to standard post mail, which was dubbed “snail mail” thereafter. Even for office workers, it was much more efficient and productive to simply send an email than physically walking to someone’s cubicle. However, we finally live in a time when email has met its match when it comes to intra-office communications.

Instant messaging services have existed for about as long as email, but they’ve never been as refined as they are now. Over the last decade, developers have focused on creating sophisticated messaging software. These tools are refined, multi-faceted, and, perhaps best of all, secure. You can help boost the productivity of your business by using such an internal messaging system as the main channel for your team’s communications. Email still has its place, but for dedicated teams, the productivity boost to communications from such software is unrivaled.

Learn Proper Communication Etiquette

Although email is outclassed when it comes to internal communications, it’s not obsolete. It remains useful for communicating with businesses, customers, and any external persons of interest. Make sure you and your team’s email skills don’t wane as they focus on developing their IM skills. Encourage them to keep up to date on best email practices. Writing compelling emails will remain essential as email users are projected to increase to 4.6 billion by 2025.

While email might continue to dominate intercommunications, your intracommunications will have their own etiquette. How to use each communication software best depends on which software you use. But, in general, you and your team may want to develop a writing style inclusive of asynchronous work patterns. Companies are increasingly employing remote workers, who may work asynchronously. Keep messages clear and actionable to reduce vagueness and increase individual productivity.

Whatever your working communication that happens in writing — you will want to follow Louise Dobson’s advice and “Watch your non-verbal intonation of intentions that confuses and offends your readers.”

Manage Projects Digitally

Any company of size will have multiple teams collaborating on various aspects of the same project. Bigger networks of teams have the potential to create elaborate and sophisticated products that appeal to large audiences. However, getting visibility on various aspects of project completion can also be difficult. One team might require a deliverable from another team before they can begin or finalize their own tasks. Just like a large traffic jam, one small accident or delay can create massive backups in inter-team productivity.

No matter your team’s size, you’d likely benefit from using a task manager or project collaboration software of some kind. Using productivity software literally grants visibility on all aspects of product management, large and small. You’ll be able to clearly see which teams and team members are working on which parts of a particular project. You can easily identify which deliverables cause pain points in workflow pipelines and adapt. Project collaboration software gives you data you might never have access to otherwise and has the potential to improve productivity massively.

Synch Up Your Calendars

Both kinds of the aforementioned software can indeed offer huge boosts to your business’s productivity. However, improper scheduling is an issue that will prevent your team(s) from making the most of the software. Using project managers to assign clear tasks and deliverables to team members is great. But not if a team member has scheduled to be out of the office for a dental appointment on the project deadline. Even using email, instant messaging, and other communication channels, scheduling information can get lost in translation.

Thankfully, calendars have also come a long way in the last decade. Digital calendars have lots of sophisticated features, and, again, one of the best is the visibility they offer. A team calendar will allow you to see at a glance exactly when your individual team members are available. That way, you can schedule to your heart’s content with unabashed impunity. You’ll decrease the likelihood of double and over-booking and forego potentially massive amounts of time wasted resolving scheduling conflicts.

Don’t Distract Yourself

When talking about software that increases your productivity, it’s also important to discuss what to avoid. Your attention is limited, and many applications want to capitalize on that attention. Social media is a particular offender and has the potential to throw off your focus completely. Games, personal messaging, even news, and other applications can rip your attention apart. So it’s important to make sure that attention-hungry software is mitigated effectively.

Every person is susceptible to having their attention eaten up by certain programs. They’re quite literally designed to take as much of your focus and attention, and time is money. Productivity-minded developers have sought to curb their time spent distracted and created software to hold attention-hungry sites in abatement. Encourage your team to install these kinds of software on their work devices to help increase their time spent focusing. Distracting sites and apps can be blocked during work hours, and productivity can be measured and displayed in real-time.

Make A Habit Of Finding New Software

When it comes to productivity, software skills promote a mindset of experimentation. There are so many apps, widgets, and downloads out there that will help increase your team’s productivity. But each team is different and has different needs relative to the kind of work they do. Effective communication and scheduling systems are relatively ubiquitous, but your team might have more niche needs. There is likely some sort of productivity software out there that could help you, but you’ll need to find it.

While you can do some research on your own, encourage your team members to investigate their own accord. Ask them to consider what daily challenges they encounter and if they would be alleviated by automation in some way. If so, have them follow up that line of thinking with search results. And, if the kind of software they need simply doesn’t exist, perhaps there’s a development opportunity afoot. Where there’s a need from one person or team, there are likely many more out there who have similar needs.

Invest In Your Business’s Future

There are many different kinds of software out there that will help boost your business’s productivity. Some of these are more prevalent and ubiquitous than others, but each requires its own skill set. Channels of communication will continue to be essential throughout all businesses. However, some businesses will find certain niche software more effective than others. It may take time to develop your team’s skill sets with software, but it can be well worth it in the long run.

Featured Image Credit: Photo by Ivan Samkov; Pexels; Thank you!

The post How Your Business Can Promote Better Productivity Software Skills appeared first on Calendar.

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Max Palmer

Optimize Your Conversion Rate at Conversion Conference 2023

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Optimize Your Conversion Rate at Conversion Conference 2023

Published: Jan 7, 2023
by Small Business Editor
In Small Business Events
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Conversion rate optimization (CRO) is a core focus of Conversion Conference 2023 because it is absolutely essential to growing your business. This is especially the case if you have any kind of eCommerce as part of your business operations.

The conference will be covering copywriting, calls-to-action, split testing, user research, neuromarketing, behavioral economics, usability and more in detail. Additional sessions will also go into mobile conversion, lead generation, and eCommerce.

event-post-ssmall-business-live-virtual-events-january-7-2022

Register now by clicking the red button to attend Conversion Conference 2023 taking place in Las Vegas from June 19 – 21, 2023

Register Now

Featured Events, Contests and Awards

SmallBizFluence: SmallBizFluence: “Find Your Freedom” Event
February 06, 2023, Online

The SmallBizFluence “Find Your Freedom” event is days long online event that will enable you take your life back — and love your business. You’ll learn how to get more clients, make more money, and save time so that you can work on your business and not in it. Register today!

Building Business CapabilityBuilding Business Capability
May 08, 2023, Las Vegas, Nevada

Building Business Capability is the only conference that enhances your ability to advance People, Product, Data, and Knowledge, to build your core leadership skills, to create a customer centric organization, and to deliver digital transformation.

Conversion ConferenceConversion Conference
June 19, 2023, Las Vegas, Nevada

The Conversion Conference will leave you knowing how to attract the right audience, align business models with the user experience, optimize the lifetime value of client relationships and introduce you to the right technology to make it all happen.

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This weekly listing of small business events, contests and awards is provided as a community service by Small Business Trends.

You can see a full list of events, contest and award listings or post your own events by visiting the Small Business Events Calendar.

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Small Business Experts Share Tips for Making Tough Decisions

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Small Business Experts Share Tips for Making Tough Decisions

If you buy something through our links, we may earn money from our affiliate partners. Learn more.

Running a small business requires making lots of important decisions. From deciding what type of business to start to determining the best tools for your marketing strategy, strong decision making skills are essential. Here are some helpful insights from members of the online small business community about several important entrepreneurial decisions.

Research the Best Creative Business Ideas

Some entrepreneurs head into the business world with a clear idea of what they want to achieve. But others may only know a general type of business they’d like to start. For example, many entrepreneurs simply want a way to express their creativity. If that describes you, read this Work at Home Woman blog post by Holly Reisem Hanna for ideas.

tips for making tough decisions

Find the Best Online Marketplaces to Sell Your Products

Online marketplaces can make it easy to jump right in and start selling products without much upfront investment. But with so many options, it can be tough to determine where to best spend your time. Nicola Bleu discusses some options in this Startup Bonsai post. And BizSugar members jumped into the discussion here.

Determine the Best State to Run Your Business

Not all businesses operate from the same location forever. If you plan to move your company to a new location, there are some important considerations to make. Read this CorpNet post by Nellie Akalp for a guide.

Consider the Pros and Cons of Outside Funding

Working with investors may help you grow your business faster. But it’s not a magic solution for every startup. There are still some costs you need to cover on your own. Read about some in this Startup Professionals Musings post by Marty Zwilling.

Check These Factors Before Launching Your First Website

What is the best time to launch your small business website? The answer is likely to vary from business to business. But there are certain tasks that should be accomplished before any launch. Paul Wheeler lists them in this BusinessLoad post.

Should You Hire Employees for Your Franchise

Employees can help a franchise business accomplish more. However, this route isn’t the best option for every franchise or every stage of business. Joel Libava offers thoughts in this Franchise Direct post. And the BizSugar community joined the conversation as well.

Determine If You Have What It Takes to Be a Successful Entrepreneur

Entrepreneurship isn’t for everyone. There are some hard lessons you may learn throughout the years. Rachel Strella of Strella Social Media shares some of her lessons and takeaways that may impact other entrepreneurs in this post.

Open the Online Business You’ve Dreamed Of

Many people dream of starting a business. And thanks to the internet, that dream is more attainable than ever. But what is the right time to jump in? In this Inspire to Thrive post, Lisa Sicard explores some tips for diving in. After reading, head to BizSugar to see what members are saying.

Learn About the Future of Web 3.0

There are always new technologies for small business owners to learn and benefit from. It’s up to each entrepreneur to determine the best time to adopt them. Currently, one of the main trends that people are talking about is web 3.0. Arjun Solanki dives into the concept in this Techs Pro Hub post.

Find the Best WordPress SEO Plugins

There’s a seemingly endless selection of WordPress plugins to improve SEO and beyond. But which are the best ones for your small business? Read this Profit Blitz post by Camille Concepcion for a detailed look at several options. Then visit BizSugar to see what members are saying about the post.

If you’d like to suggest your favorite small business content to be considered for an upcoming community roundup, please send your news tips to: sb****@***il.com.

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Annie Pilon

Small Business Grants with January Deadlines

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Small Business Grants with January Deadlines

The start of a new year is the perfect time to evaluate your business goals and determine how much funding you may need to achieve them. Small business grant programs may help you achieve various goals in 2023. And there are lots of opportunities currently open. If you want to start the new year off with an influx of funding, these small business grants have deadlines in January.

Norcross American Rescue Plan Act Small Business Grant Program

Norcross, Georgia is partnering with Access to Capital for Entrepreneurs to support local small businesses through the American Rescue Plan Act Small Business Grant Program. The program includes $600,000 in ARPA funds to help local businesses that were negatively impacted by the pandemic. The application period closes January 3.

grants-with-january-deadlines

Dulles Regional Minority Small Business Grant

The Dulles Regional Chamber of Commerce in Northampton, Massachusetts launched The Minority Small Business Grant earlier this year. The Chamber’s Equity and Inclusion Committee facilitates the program to assist minority owned and operated businesses and foster an inclusive community. The program is accepting applications through January 6.

Ahoskie Façade Grant Program

Ahoskie, North Carolina recently approved a second round of grant funding to help its Main Street small businesses. The Façade Grant Program provides matching funds up to $2,000 to eligible businesses. Applicants must be businesses or commercial property owners on Main Street and submit an application by January 13.

New London WBDC Grants

New London, Connecticut and The Women’s Business Development Council are partnering to support local businesses through funding and education. Eligible businesses may receive grants between $2,500 and $10,000. To qualify, businesses must be for-profit, owned by a Connecticut resident, have at least two years in business, and have annual sales between $25,000 and $2,000,000. Businesses do not have to be women-owned to qualify. The next review deadline is January 15. After that, applications will be reviewed on a monthly basis until funding is exhausted.

Pleasanton Business Ventures Grant Program

Pleasanton, Texas recently extended the deadline for its Pleasanton Business Ventures Grant Program. Five local businesses will receive grants of up to $10,000 to support growth and development projects. To qualify, Pleasanton businesses must be registered with both the IRS and Texas Secretary of State. The city is making technical assistance available to qualified businesses through the application period, which ends on January 15.

Staten Island Small Business Grants

The Staten Island Economic Development Corporation is partnering with the Staten Island Chamber of Commerce to run a new grant program. The fund, which is supported by the $10 million New York State Downtown Revitalization Initiative, will provide grants of $5,000 each. Eligible businesses can use the funds to complete small projects like storefront improvements. To qualify, businesses must be located in the St. George, Tompkinsville and Stapleton areas and submit an application by January 15.

Las Vegas Food Programs Grant

Las Vegas is offering grants to local businesses that want to provide food to people in need. The program includes $3.8 million in federal funds, which will help eligible businesses create and operate food programs in underserved communities. Since the program is funded through the American Rescue Plan Act, applicants must meet federal requirements. The application deadline is January 17.

Town of Hopkinton Economic Recovery Support Grant

The Town of Hopkinton Economic Recovery Support Grant in Massachusetts is providing $100,000 to support local businesses. Eligible businesses can apply for grants of up to $5,000 to cover various operating expenses, including rent, inventory, or COVID-19-related supplies. Applications must be submitted to town offices by January 19.

City of Boise Small Business Grant

The City of Boise Small Business Grant program is currently accepting applications from local businesses that were negatively impacted by the pandemic. The city is partnering with United Way of Treasure Valley to facilitate the program. Eligible businesses can apply for mini-grants of $4,000. To qualify, businesses must have fewer than 20 employees and under $1 million in annual sales. The application period closes January 31.

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Annie Pilon

In the News: Grants of $1,000 to $5,000 Availlable to Help Small Businesses

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In the News: Grants of $1,000 to $5,000 Availlable to Help Small Businesses

There are a number of different issues small businesses deal with on a daily basis. From finances to hiring, structural improvement, and much more. Community grants look to help with all those issues, but sometimes they focus more on the latter. This includes supporting businesses in their communities with storefront improvements, employee training, growth, development and more.

As the new year gets going, make sure to keep an eye on many of the programs communities launch to help small businesses around the country. From local to national grants and initiatives, there are always opportunities for your to win. All you have to do is apply, after all, they are free.

Whether you need to spruce up your storefront or help train your employees, here are the grants that can make it happen. The roundup of the grants this week look to do just that with millions of dollars up for grabs to help small businesses with these issues.

Small Business News January 6, 2023

In this week’s roundup find out in what states mechanics are in high demand, get ready for payroll and other tax reporting and much more:

These States are Where Auto Mechanics are in High Demand

If you are thinking of opening an auto mechanic business, then you will want to know exactly how much demand there is for such services in your state. These States are Where Auto Mechanics are in High Demand Thanks to extended warranty experts FindTheBestCarPrice.com, you can now see which states around America have the highest and lowest demand for auto mechanic services.

32 Person Calls Now Possible on WhatsApp

WhatsApp recently introduced several new features to improve group calls, including the ability to start a video or voice call on a mobile device with up to 32 people included. 32 Person Calls Now Possible on WhatsApp The new 32-person limit is four times the previous amount and will enable businesses to include more colleagues in conference calls and collaboration meetings.

Twitter Blue is Back – Here’s How to Get It

Twitter recently brought back Twitter Blue sign-ups on iOS and web, which provides subscribers with access to exclusive features such as Edit Tweet, 1080p video uploads and Reader Mode. Twitter Blue is Back – Here’s How to Get It Twitter Blue subscribers also get a blue checkmark on their profiles, although all of these benefits are subject to a review system before they are activated.

Hey Pepsi, Where is My Harrier Jet?

I remember back in the mid-1990s when I heard that some college kid tried to claim a harrier jet from Pepsi because of a contest they were running. In the commercial,  they offered the jet for 7 million points. Some kid took them up on it! Remember, this was at the peak of what the industry called “The Cola Wars” between Pepsi and Coca-Cola.

The 8 Best Tax Preparation Services of 2023

It is tax season again and many people will be looking to find out how to file taxes and for the right places to go to insure it is done correctly. We will be looking at eight of the best tax preparation services to help you with your 2023 taxes. Let’s get started. What are Tax Preparation Services? Tax preparation service companies are a place to go for help with filing your tax return.

Getting Ready for Payroll and Other Tax Reporting

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EXACTLY How to Create a QR Code

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The 4 Best Fintech and Neobank Marketing Tactics

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The 4 Best Fintech and Neobank Marketing Tactics

Despite all the differences, Fintech firms and neobanks can often apply the same marketing tactics successfully.

Succeeding in marketing is not about how you advertise a fintech company or a neobank; it’s where it’s the easiest to reach your ideal customers with a message that will convince them of your business’s worth.

1. Focus on Real Values – Reliability, Trustworthiness, and Transparency

Neobank marketing is built upon the combination of concepts that can be applied to the sectors of digital services and the banking industries. Fintech follows the same rule as traditional financial institutions: reliability, trustworthiness, and transparency come first.

Before shifting their money to fintech, even the most eager early adopters will demand that these characteristics be true. Because of this, ‘transparency’ is not simply a marketing fad in the financial industry. Fintech firms cannot keep leading with just technology being the ace in their hand, as the banks will eventually catch up in terms of technology. Currently, transparency is being positioned together by fintech and neobank companies because it will ultimately become the standard in the sector.

2. Affiliate and Influencer Marketing

Referral marketing, affiliate marketing, and influencer marketing all allude to the conventional marketing strategy of forming alliances with outside ‘marketers’ or ‘influencers’ and rewarding them with commissions for each sale they bring in. Affiliates might be expert advertisers, media owners (such as comparison websites), bloggers and influencers in the field.

When discussing personal or business finances, trust is one of the most important aspects of how people perceive your business. If they don’t see it as trustworthy, they will never trust their money with you in the first place.

People trust people. If your idol says they’re using Neobank X, Y, or Z, you’re more likely to trust that bank if they haven’t misled you before. This type of marketing approach works in a more natural way than promoting yourself that you are a solid and trustworthy business.

Many neobanks and Fintech (Revolut, Coinbase, Paypal, etc.) have already used affiliate programs for acquisition . Not to mention, what you pay for is what you get with affiliates . You don’t need to pay upfront, as you pay the affiliate per acquisition, so your marketing budget isn’t wasted on efforts that don’t bring you any benefits.

Check out the recent Finance Magnates London Summit 2022 Session on “Challenger Banks, The Challenges (and Opportunities) Ahead”

3. Utilize Community Marketing

Community marketing involves developing close relationships with your target market and integrating the customers into your company’s growth while ensuring you’re directly addressing their needs and desires.

As it appeals to the most fundamental human needs of belonging and sharing, fostering community is one of the most effective strategies to foster commitment and deep emotional long-lasting relationships. A great example of how a company built a community around something mundane from scratch is Peloton. The same can be done for any neobank, given it provides for a certain niche.

Let’s say your neobank focuses more on the marketplace offering of shares, crypto, or other financial instruments. You can easily modify your app to work like a forum, to instill badges on people depending on their successes, and slowly form a community around that. There are hundreds of examples that can be given here.

Taking advantage of that strategy, many prosperous fintech startups, such as 11:FS, Revolut, Monzo, and Finimize, have concentrated their efforts on developing strong brand communities that foster product development, customer retention, and business expansion. These startups invite users to recommend and name future products, offer feedback on current offerings, participate in Q&A sessions, open BETA groups, and attend community meet-ups.

4. Implementing Gamification

With the attention span of the average user quickly decreasing over the years to just 8 seconds, you need more than just a way to keep their attention. One of the best ways to cultivate attention is by spiking the user’s dopamine levels.

This can usually happen by enticing them with prizes, rewards points, or engaging users in puzzles or something visual they wouldn’t normally expect to see. You can use gamification with each new in-app campaign to increase the likelihood of people sticking for longer to know what it is all about.

Monzo, a leading UK retail challenger bank, implemented a waiting list and a referral program to debut their banking app. Users who downloaded the app were automatically sent to a waiting list. While the only way to advance to the top of the list was to recommend the app to a friend. This way, the list would continue to grow while people were eager to start using the beta app.

Final Words

Whether you’re running a Fintech or a neobank, these 4 marketing tactics can enable the streamlined growth of your acquisition and customer loyalty. Study your customers, define a hypothesis of what might work best for them, and test it.

Despite all the differences, Fintech firms and neobanks can often apply the same marketing tactics successfully.

Succeeding in marketing is not about how you advertise a fintech company or a neobank; it’s where it’s the easiest to reach your ideal customers with a message that will convince them of your business’s worth.

1. Focus on Real Values – Reliability, Trustworthiness, and Transparency

Neobank marketing is built upon the combination of concepts that can be applied to the sectors of digital services and the banking industries. Fintech follows the same rule as traditional financial institutions: reliability, trustworthiness, and transparency come first.

Before shifting their money to fintech, even the most eager early adopters will demand that these characteristics be true. Because of this, ‘transparency’ is not simply a marketing fad in the financial industry. Fintech firms cannot keep leading with just technology being the ace in their hand, as the banks will eventually catch up in terms of technology. Currently, transparency is being positioned together by fintech and neobank companies because it will ultimately become the standard in the sector.

2. Affiliate and Influencer Marketing

Referral marketing, affiliate marketing, and influencer marketing all allude to the conventional marketing strategy of forming alliances with outside ‘marketers’ or ‘influencers’ and rewarding them with commissions for each sale they bring in. Affiliates might be expert advertisers, media owners (such as comparison websites), bloggers and influencers in the field.

When discussing personal or business finances, trust is one of the most important aspects of how people perceive your business. If they don’t see it as trustworthy, they will never trust their money with you in the first place.

People trust people. If your idol says they’re using Neobank X, Y, or Z, you’re more likely to trust that bank if they haven’t misled you before. This type of marketing approach works in a more natural way than promoting yourself that you are a solid and trustworthy business.

Many neobanks and Fintech (Revolut, Coinbase, Paypal, etc.) have already used affiliate programs for acquisition . Not to mention, what you pay for is what you get with affiliates . You don’t need to pay upfront, as you pay the affiliate per acquisition, so your marketing budget isn’t wasted on efforts that don’t bring you any benefits.

Check out the recent Finance Magnates London Summit 2022 Session on “Challenger Banks, The Challenges (and Opportunities) Ahead”

3. Utilize Community Marketing

Community marketing involves developing close relationships with your target market and integrating the customers into your company’s growth while ensuring you’re directly addressing their needs and desires.

As it appeals to the most fundamental human needs of belonging and sharing, fostering community is one of the most effective strategies to foster commitment and deep emotional long-lasting relationships. A great example of how a company built a community around something mundane from scratch is Peloton. The same can be done for any neobank, given it provides for a certain niche.

Let’s say your neobank focuses more on the marketplace offering of shares, crypto, or other financial instruments. You can easily modify your app to work like a forum, to instill badges on people depending on their successes, and slowly form a community around that. There are hundreds of examples that can be given here.

Taking advantage of that strategy, many prosperous fintech startups, such as 11:FS, Revolut, Monzo, and Finimize, have concentrated their efforts on developing strong brand communities that foster product development, customer retention, and business expansion. These startups invite users to recommend and name future products, offer feedback on current offerings, participate in Q&A sessions, open BETA groups, and attend community meet-ups.

4. Implementing Gamification

With the attention span of the average user quickly decreasing over the years to just 8 seconds, you need more than just a way to keep their attention. One of the best ways to cultivate attention is by spiking the user’s dopamine levels.

This can usually happen by enticing them with prizes, rewards points, or engaging users in puzzles or something visual they wouldn’t normally expect to see. You can use gamification with each new in-app campaign to increase the likelihood of people sticking for longer to know what it is all about.

Monzo, a leading UK retail challenger bank, implemented a waiting list and a referral program to debut their banking app. Users who downloaded the app were automatically sent to a waiting list. While the only way to advance to the top of the list was to recommend the app to a friend. This way, the list would continue to grow while people were eager to start using the beta app.

Final Words

Whether you’re running a Fintech or a neobank, these 4 marketing tactics can enable the streamlined growth of your acquisition and customer loyalty. Study your customers, define a hypothesis of what might work best for them, and test it.

Read More
Serge Beck

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