By Digiday Events • January 7, 2026 •
Digiday, Glossy and Modern Retail have closely tracked the rise of AI in marketing for the better part of a decade. In that time, the technology has moved far beyond chatbots, marketing automation and ad optimization.
Today, AI tools are becoming a critical part of marketers’ daily workflows. Now Digiday will host its inaugural AI Marketing Strategies event on Feb. 11.
Before the event kicks off at 10:30 a.m. that morning in New York City, here’s a breakdown of what attendees can expect to learn, who they’ll meet and why this event is crucial for today’s marketers – no matter their focus.
Why does AI matter for marketers right now?
The paradigm has shifted. For years, many marketers took a cautious approach to AI, hesitant to be first to integrate it into core workflows. Now, the risk has flipped. Few want to be last.
From creative production to optimization and analysis, brands and agencies are under pressure to use AI in ways that drive performance, efficiency and scale. Some teams are already seeing results. Others are still sorting signal from noise. This moment is about learning what actually works — and what does not — before gaps widen further.
What makes AI Marketing Strategies different from other AI events?
This is not a surface-level conversation. Sessions at the event will focus on how marketers are using AI today, where it is delivering value and where it is falling short.
Discussions will dig into real experiences and emerging best practices across the most critical layers of the marketing process, including creative generation, media buying and targeting, analytics and measurement, and product discovery and search.
Each block of content at the event will be followed by a lightning-round town hall, giving attendees space to share challenges, compare notes and exchange off-the-record insights with peers who are navigating similar situations.
What will attendees learn?
Attendees will leave this event with a clearer view of the current state of play — not predictions or theory, but grounded insight into how AI is reshaping day-to-day marketing work.
This includes how teams are integrating AI without disrupting creative workflows, how they are evaluating tools and partners, and how they are measuring impact beyond experimentation. The goal of the event is practical clarity, not abstraction.
Who should attend?
Agencies: Leaders navigating the push to scale AI across campaigns without undermining creative or strategic impact and looking for a clear picture of what is working across the industry. You can apply to be a VIP here.
Brands: Marketing leaders overseeing AI adoption across creative, media and analytics who want proven approaches that lead to measurable outcomes. You can apply to be a VIP here.
Tech solution providers: Providers bringing AI-powered or AI-augmented tools to market who want to better understand real-world challenges, connect with decision-makers and align products to current needs. You can buy a pass here.
Who will be speaking?
Speakers at the event include leaders working directly at the intersection of marketing and AI. Here are a few examples:
- Parham Aarabi, founder and CEO, PRE
- Olivia Douglas, head of marketing innovation and content, Citi
- Rakia Reynolds, partner, ACTUM
Together, speakers will bring perspectives to the conversation on how AI is being applied today.
What’s the takeaway?
AI is no longer optional, but adoption is far from straightforward. The AI Marketing Strategies event is designed for marketers who want an honest view of where the industry stands, how peers are approaching change and what it takes to move forward with confidence.
Join us as we map an industry being reshaped in real time. Learn more here.
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