Tag: Take-Two

How much would "the most spectacular piece of entertainment on Earth" cost? Updated : Apr 29, 2026 12:11am UTC Speaking at iicon today, a new conference for video game executives , Take-Two CEO Strauss Zelnick addressed the much-debated question of how much Grand Theft Auto 6 will cost. He declined to confirm the game’s price

(Image credit: Rockstar Games) The hype for GTA 6 is already through the roof - its second trailer apparently broke viewership records and fans have been combing over all 5,000 of its frames in the days since. But, as if hype levels weren't sky-high enough, Rockstar Games' parent company just made some very lofty statements

Rockstar Games set the internet ablaze with its first GTA 6 trailer, and in dramatic fashion, it's been relatively mute about the mammoth game ever since. It's not just Rockstar being Rockstar, though. There's an actual reason for the radio silence: corporate owner Take-Two wants keep anticipation high until the game is closer to release