Tag: Functional
Functional drinks shift focus from body to mind
Functional beverages have traditionally focused on powering up the body. And this is still a thriving area. Vitamin fortification helps with energy and immunity. Isotonic drinks help with hydration. Protein builds up muscle. Calcium supports bones. Collagen helps make skin more resilient. But the latest frontier is the mind. How can our brains work more
Inside the functional beverage craze: What benefits are consumers really looking for?
Understanding what functional benefits consumers want means taking a step back and looking at what they need. More specifically, it’s about understanding their ‘need states’; that is, the parts of their daily lives where they need that extra boost. And above all, it’s about understanding how beverages can become a regular fixture in meeting those
Meet the futuristic functional ingredients reshaping human health
Love it or loathe it, the Make America Healthy Again movement has reignited the food as medicine philosophy and with it the demand for increasingly sophisticated functional ingredients. For start-ups it’s a rich opportunity for innovation as manufacturers rapidly pivot to better-for-you SKUs to meet consumers’ expectations that meals deliver more than just macros. The
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Embracer
Embracer Will Spin-Off ‘Fellowship Entertainment’ Into Its Own Company
"this approach represents the most effective long-term solution" by Ollie Reynolds 40 mins ago Image: Amazon Game Studios Embracer has announced its intention to spin-off Fellowship Entertainment into its own company in 2027. In the press release, founder Lars Wingefors states that the approach "represents the most effective long-term solution" for Embracer, with the intention
Draft
2027 NFL Draft Prospect Interview: Mikey D’Amato, LB, Cal Poly
2027 NFL Draft Prospect Interview: Mikey D’Amato, LB, Cal Poly Name: Mikey D’Amato Position: LB College: Cal Poly Height: 6′ 0″ Weight: 235 lbs X: @mikeydamato2 Instagram: @mikey_damato_ What made you decide you wanted to be a football player? It’s kind of in my blood, my pops he actually played in the NFL so honestly
Technology
These Types Of Vehicles Typically Depreciate Faster Than Others
Every gearhead has been in this situation. You're surfing through eBay Motors or Facebook Marketplace looking for cars, either just for fun or because you want a new project, and you see it: a European luxury car like a Mercedes S-Class, a BMW 7 Series, or something wild like a Maserati. The price is really
Inside
Roundtables: Inside the Musk v. Altman Trial
Watch subscriber-only discussion going behind the scenes of the trial and the implications for the AI race. Available only for MIT Alumni and subscribers. Listen to the session or watch below Elon Musk lost his suit against OpenAI, in which he alleged CEO Sam Altman and President Greg Brockman had deceived him over the company’s
Interview
Interview: How Volvo built software for a two-and-a-half-tonne moving object
Anders Bell points to his grey hair and laughs. “Three years ago, it was still blond and curly,” says Volvo’s chief engineering and technology officer. The remark is more than self-deprecating. It captures what Volvo has been through: five years of building a software-defined vehicle (SDV) from scratch, as a traditional carmaker, with no blueprint