Tag: esports

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Why esports betting still underperforms – and how operators can close the gap

While esports betting is increasingly prevalent, some operators struggle to turn availability into engagement. Marek Suchar, group head of strategic transition and growth at Oddin.gg, tells iGaming Business why key product pain points limit performance, and what it takes to build an experience that holds attention across a full session. The promise of esports within

Esports was never apolitical, we just pretended it was (and we can’t any longer)

How does international politics affect esport? The simple answer is: the same way it affects every other aspect of your life, because everything is politics.  It shapes the rights you have, the prices you pay, the stability of the systems around you, and even the small...

Rev: Can esports work exist without crippling financial anxiety? NLC’s late payments suggest not yet

It’s honestly really hard to keep track of which esports entity owes what to whom at this point, and that’s the problem. It feels like there is a new “I didn’t get paid” tweet almost every month from a player, caster, or staff member aimed at team or tournament organizer...

Tencent Esports announce 10-year deal with Olympic Council of Asia

Last Updated On January 22, 2026 Image credit: Tencent Esports Tencent Esports has announced a ten-year strategic partnership with the Olympic Council of Asia (OCA). As a result of the deal, the esports branch of the tech conglomerate becomes the official esports technology partner of the OCA. According to a release , the partnership aims

Plugging the esports engagement gap with innovative solutions

As a highly digital discipline popular among Gen Z, esports punters consume content differently to traditional sports bettors. For operators to succeed, they need tools that cater to this generation’s high expectations for engaging content that allows them to make informed bets. iGB sits down with Oddin.gg co-founder and Managing Director Marek Suchar to understand

SIS Expands Esports Gaming Content with Midnite Launch

Sports Information Services (SIS) has announced the launch of additional racing and esports gaming content with UK-based betting platform Midnite.  SIS said that Midnite will now add its premium racing and Competitive Gaming content to its site, having previously integrated its live racing and events-based esports content.  Midnite now has access to SIS’s complete Competitive

Esports Nations Cup 2026 Reveals Format, Qualification & National Team Rules

The Esports World Cup Foundation (EWCF) has revealed more concrete details about the Esports Nations Cup 2026, confirming how the new global competition will work and how countries will qualify for its debut later this year. Set to launch in Riyadh in November 2026, the Esports Nations Cup places national pride front and centre rather

GG.Bet Leaving UK Esports Betting Market This Week

Esports-focused betting platform GG.Bet will end operations in the UK this week after surrendering its license. All bets placed before January 9 will be settled. However, bets placed on events after that date will be voided, with the funds returned to account holders’ balances for withdrawal. The company announced its decision to relinquish its UK

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