Tag: advertising

Retail Advertising Firm Stratacache Liquidates Its U.K. Business  ADWEEK...

When Mike Taylor banned the dangerous E. coli O157 pathogen from beef, when Congress enacted reforms with the Food Safety Modernization Act of 2011, or when the FDA reorganized its food safety program to make it more effective, the public did not hear about it through paid advertising. ...

As major media, entertainment and technology companies downsize in search of better profit margins, a recurring theme has been advertising. In recent months, Warner Bros. Discovery CEO David Zaslav has called the ad market “very weak,” NBCUniversal chief Jeff Shell deemed it “shallow,” while Paramount topper Bob Bakish described it “cyclically tough.” But the difficult