publishers

This story is part of an eight-article editorial series that explores the ramifications of a fragmented social marketplace. More from the series →Media companies primarily viewed social media platforms as important channels to drive traffic to their websites and apps by promoting and distributing their content. But the influx of social media platforms and video

In February, a coalition of philanthropists and charitable foundations raised over $10 million to launch the Indiana Local News Initiative, aimed at supporting 12 local publications in the state as well as launching a new local arm of Capital B in Gary, Ind. This initiative, led in part by the American Journalism Project, represents a continued

The attention and investment in women’s sports coverage has increased especially over the last two years. That’s thanks to new dedication to the topic — from publishers expanding the teams writing that coverage to agencies securing multimillion ad deals for the category.Last year, publishers including ESPN and Warner Bros. Discovery Sports saw viewership increase after

January 27, 2023 Content, Intent Data Are all “Walled Gardens” alike? Even though Google continues to push out its end-of-cookies date – for lack of any adequate replacement for advertising targeting – we’ve been hearing more about the targeting data strengths and weaknesses of the big three “walled gardens” (Google, Facebook and Amazon) in the

The first quarter is off to a rocky start for publishers’ advertising businesses, and while that might not come as a surprise given the state of the economy — even for media execs who forecasted their companies’ revenue goals according to the headwinds in the market — January is pacing between 10% to 25% off

For publishers, delivering an engaging user experience is paramount to ensuring loyalty and safeguarding monetization opportunities.  One major revenue channel for publishers is selling programmatic ads, but it’s becoming increasingly difficult to control the quality of the ads that come through programmatic channels. As a result, clickbait, offensive and misleading ads are on the rise

News flash: it’s not just advertisers that are enamored with TikTok. News publishers want in on it too.The Wall Street Journal, The Washington Post, Sky News to name a few. These are just some of the names on an ever-growing list of news publishers producing content on TikTok. Most (78%) of Comscore’s top 50 news

It seems like only yesterday that publishers were scrambling to understand the ramifications of the General Data Protection Regulation (GDPR) in the EU and U.K. and the California Consumer Privacy Act (CCPA). A new set of state-specific privacy regulations is scheduled to take effect in 2023.  Starting in 2023, five U.S. states (California, Virginia, Colorado