Launches

In the five-plus years since Forrester first coined the term “zero-party data” — defined as data that users intentionally share with a company — the phrase has been met with both eye rolls and enthusiasm, often depending on the audience. Proponents say it’s a more privacy-compliant way to collect and apply consumer data. Skeptics see

March 21, 2023  •  3 min read  •  By Antoinette Siu Ivy Liu Ad tech company Infillion today is launching a new media buying product aimed at measuring all campaign key performance indicators across platforms, Digiday has learned. InfillionX is the company’s first full-funnel product that allows users to build and execute campaigns across the entire Infillion

Last month, Roblox outlined its vision for AI-assisted content creation, imagining a future where Generative AI could help users create code, 3D models and more with little more than text prompts. Now, it's taking its first steps toward allowing "every user on Roblox to be a creator" by launching its first AI tools: Code Assist

Magic Eden, one of the largest cross-chain NFT platforms, launched a Bitcoin marketplace for digital artifacts, the company shared on Tuesday. “We are already a multichain platform and believe that adding Bitcoin will connect us to a deep community of people and a rapidly growing collectibles market thanks to Ordinals,” Zhuoxun Yin, COO and co-founder

When Porsche partnered with venture studio UP.Labs, the mission was to create six startups over three years all designed to solve the German automaker’s biggest problems and be compelling enough as a standalone business it that can attract other customers. On Porsche’s list: software that helps manage and automate the performance of EVs. Pull Systems

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Mavn, a new female-founded startup that connects content creators with brands and other businesses, launched its app today, giving users access to a variety of experiences, from PR packages and paid posts to campaigns, photoshoots, events, dining at fancy restaurants and more. The app is available on iOS and Android devices. Creators can scroll through