Future

February 26, 2023 8:20 AM Image Credit: MARHARYTA MARKO/Getty Check out all the on-demand sessions from the Intelligent Security Summit here. Cloud services are crucial elements of many business processes. Cloud computing allows businesses to reduce costs, accelerate deployments, develop at scale, share files easily and collaborate efficiently without needing a centralized location. However, these

As the deprecation of third-party cookies looms, contextual targeting is seeing a resurgence. The approach is re-emerging as an environment where publishers can grow audiences and advertisers can maximize engagement to reach the right audiences.  “Contextual targeting goes back to the early days of advertising online — the early 2000s — where it evolved into

This week’s Future of TV Briefing looks at how ad buyers plan to parlay programmatic into pushing for more streaming ad flexibility in this year’s upfront market. Advertisers and their agencies are discussing making a stronger push for more flexible streaming terms. TV network owners have been applying traditional TV’s more rigid upfront cancelation options

This week’s Future of TV Briefing looks at how sufficient frequency management remains elusive for streaming advertisers and why 2023 could be a turning point. Streaming advertisers struggle with some viewers being overexposed to ads while others are underexposed. There are ways for advertisers to more strictly manage ad frequency, but they come with costs.

FIFA 23 Ultimate Team introduced the “Future Stars” promo trying to provide that “what-if” factor. The main reason for many fans to be excited about this promo is the players. While being youth-centric, it allows there to be a massive change in the meta of the game...

The role of technology in compliance is becoming increasingly important as regulatory requirements become more complex and demanding. Regtech, a rapidly growing industry that uses technology to assist financial institutions and other businesses in meeting regulatory requirements, comes into play here. In this article, we'll look at the regtech industry and where it's going in

Ethereum price underwent a significant upswing during the first fortnight of 2023, gathering nearly 14 bullish candles including a couple of bearish candles too. Despite the pullback, the price respected the lower support at $1507 and rebounded fairly after each contact. However, the price is predicted to rise finely in the future ahead, but the

Paul Getter of The Internet Marketing Nerds helps people rapidly accelerate their digital presence and build successful online businesses. getty Marketing and commercial advertising are poised to be disrupted by the advance of high bandwidth networks mediating high-performance applications like augmented reality, virtual reality and artificial intelligence (AI). How soon? Apple and Meta have already