Brand

As a brand that saw peak popularity in the ‘60s and ’80s, Lilly Pulitzer is pushing for modernization, and it’s betting big on TikTok and Instagram influencers to diversify its media mix and reach more shoppers.This year, the 60-year-old brand launched its most ambitious influencer marketing effort to date, tripling its influencer marketing budget as

Pollution has reached critical levels, and it is more than obvious that something must be done. However, it is not enough to tell people they must do something because that wouldn’t produce the desired results. Instead, creating a system with rewards and incentives will inspire people to do what they can. EcoTerra (ECOTERRA) is a