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The attention and investment in women’s sports coverage has increased especially over the last two years. That’s thanks to new dedication to the topic — from publishers expanding the teams writing that coverage to agencies securing multimillion ad deals for the category.Last year, publishers including ESPN and Warner Bros. Discovery Sports saw viewership increase after

The popularity of content creators and social commerce is increasingly driving momentum for livestream shopping — sort of an update on the QVC days of shopping channels.But instead of a television network, the shopping is happening across social media and retail platforms, from Walmart to Amazon. Experts point to live shopping’s potential to accelerate conversions

February 15, 2023  •  3 min read | Sponsored by Tatari Andy Shonfeld, Chief Revenue Office, TatariMany digitally-native brands are now utilizing streaming and linear TV...

Super Bowl Sunday is just mere days away and brands and agencies alike have once again locked and loaded their war room strategies, ready to react to the Big Game’s cultural moments in real time. But even as the return to physical, in-person gatherings have picked up post-pandemic, a number of agencies and their clients will

An article from Chicago and Philadelphia’s reciprocal arrangement for disadvantaged businesses could become a national model, organizers say. Published Jan. 17, 2023 The heads of the CTA and SEPTA sign an agreement of reciprocal certification for DBEs. Permission granted by AASHTO The leaders of Chicago and Philadelphia transportation agencies signed a unique agreement last week to

This article is part of a limited editorial series, called The 2023 Notebook, and is designed to be a guide to marketing and media buying in the new year. Explore the series here.Even as we start 2023 clouded by economic uncertainty, marketers are looking to digital video, retail media, social media and the metaverse as