The food and beverage sector in Oman took center stage on May 27 at HORECA Oman 2025 with a dynamic and insightful panel discussion titled “The Evolution of Food Tech and Innovations Shaping Oman’s F&B Landscape.” Organized by Hospitality News Middle East, the session gathered innovators and industry leaders to explore the transformative impact of technology on Oman’s evolving F&B scene.
The panel featured a forward-thinking lineup of experts, including Abdulaziz Al Amoudi, head of sales- East, Foodics; Mireille Aoun Kamar, founder, The Kitchen Lab by Mireille; Aankush Bhatia, founder & CEO, KitchenomiKs; and Mohamed Al-Aufi, deputy general manager, Specialized Data Systems. The session was moderated by Lisa Jerejian, communications manager at Hospitality Services, co-organizer of HORECA Oman.
Key takeaways
How digital transformation is reshaping F&B
Panelists discussed how the rapid integration of tech solutions is streamlining operations and elevating customer experiences. From cloud-based POS systems and delivery optimization tools to customer data analytics, Al Amoudi emphasized that “technology today is not a luxury — it’s a necessity for survival and scale.”
Cloud kitchens and virtual brands
Bhatia, whose cloud kitchen concept KitchenomiKs has scaled rapidly, highlighted the shift in consumer behavior toward delivery-first dining. “Oman’s urban market is ready for agile, tech-enabled models that prioritize quality and convenience without traditional brick-and-mortar constraints,” he said.
Empowering culinary creativity through tech
Aoun Kamar shared how digital platforms and tools are empowering chefs and entrepreneurs. Through The Kitchen Lab, she provides a space where culinary innovation can thrive with the support of modern tools and community-based experimentation. “Technology allows us to create, test and launch with flexibility and speed — critical for small F&B entrepreneurs,” she noted.
Data: the new ingredient
Al-Aufi underscored the growing role of data intelligence in optimizing inventory, forecasting trends and reducing waste. “With the right data tools, operators can make faster, smarter decisions, from sourcing to service.”
Opportunities for Oman
The panel highlighted Oman’s potential as a tech-forward F&B destination. With increasing demand for food delivery, automation and personalized service, there’s significant room for startups and established players alike to innovate. Panelists also stressed the importance of collaboration between tech providers, operators, and government regulators to foster a supportive ecosystem.
Looking ahead
From robotics in kitchens to AI-driven customer insights, the future of food service in Oman is firmly rooted in innovation. As the industry evolves, the message from panelists was clear: those who embrace digital transformation today will lead the F&B market tomorrow.
